Technology history for boohoo.com

2026 1 added · 1 dropped

• added Appsflyer May 2026 · Analytics
• dropped Microsoft Advertising Mar 2026 · Advertising

2025 9 added · 4 dropped · 1 switched

• dropped Bloomreach Discovery Nov 2025 · A/B Testing
• dropped Preact Oct 2025 · JavaScript libraries
• added Bloomreach Discovery Aug 2025 · A/B Testing
• dropped Constructor.io Jun 2025 · Search engines
• added Amazon CloudFront May 2025 · CDN
• added CookieYes May 2025 · Cookie compliance
• switched Adalyser → Microsoft Advertising May 2025 · Advertising
• added PayPal May 2025 · Payment processors
• added Priority Hints May 2025 · Performance
• added React May 2025 · JavaScript frameworks
• added React Router May 2025 · JavaScript frameworks
• added Remix May 2025 · Web frameworks
• added Tailwind CSS May 2025 · UI frameworks
• dropped Dynatrace Feb 2025 · Analytics

2024 9 added · 1 switched

• added lit-element Nov 2024 · JavaScript libraries
• added lit-html Nov 2024 · JavaScript libraries
• added Microsoft Clarity Oct 2024 · Analytics
• added Dynatrace Sep 2024 · Analytics
• added Akamai Aug 2024 · CDN
• switched Blue Triangle → Akamai mPulse Aug 2024 · RUM
• added Boomerang Aug 2024 · JavaScript libraries
• added Adalyser Jul 2024 · Advertising
• added WordPress Block Editor Jul 2024 · Page builders
• added Constructor.io May 2024 · Search engines

2023 10 added · 13 dropped · 1 switched

• dropped Varnish Dec 2023 · Caching
• dropped Attentive Nov 2023 · Personalisation
• dropped Envoy Nov 2023 · Reverse proxies
• dropped Klaviyo Nov 2023 · Marketing automation
• dropped reCAPTCHA Nov 2023 · Security
• switched Contentsquare → Monetate Oct 2023 · A/B Testing
• dropped MonsterInsights Oct 2023 · WordPress plugins
• added Swiper Oct 2023 · JavaScript libraries
• added Attentive Sep 2023 · Personalisation
• added Microsoft 365 Jul 2023 · Webmail
• dropped Microsoft Clarity Jul 2023 · Analytics
• dropped Moat Jul 2023 · Analytics
• dropped Google Analytics Enhanced eCommerce Jun 2023 · Analytics
• dropped Twitter Emoji (Twemoji) May 2023 · Font scripts
• added Contentsquare Apr 2023 · A/B Testing
• added Microsoft Clarity Apr 2023 · Analytics
• dropped Attentive Mar 2023 · Personalisation
• dropped Cooladata Mar 2023 · Customer data platform
• added WPML Mar 2023 · WordPress plugins
• added Google AdSense Feb 2023 · Advertising
• added Google Analytics Enhanced eCommerce Feb 2023 · Analytics
• added OneTrust Feb 2023 · Cookie compliance
• dropped Adalyser Jan 2023 · Advertising
• added Apple iCloud Mail Jan 2023 · Webmail

2022 50 added · 7 dropped · 2 switched

• added RSS Dec 2022 · Miscellaneous
• added Preact Nov 2022 · JavaScript libraries
• added Trusted Shops Nov 2022 · Reviews
• added AB Tasty Sep 2022 · A/B Testing
• added HSTS Sep 2022 · Security
• added HTTP/3 Sep 2022 · Miscellaneous
• added Klaviyo Sep 2022 · Marketing automation
• added Open Graph Sep 2022 · Miscellaneous
• added Adalyser Aug 2022 · Advertising
• switched Hotjar Incoming Feedback → AddThis Aug 2022 · Widgets
• added Amazon SES Aug 2022 · Email
• added Amazon Web Services Aug 2022 · PaaS
• added Attentive Aug 2022 · Personalisation
• added Blue Triangle Aug 2022 · Security
• added Contact Form 7 Aug 2022 · WordPress plugins
• added Cooladata Aug 2022 · Customer data platform
• added DocuSign Aug 2022 · Miscellaneous
• added Font Awesome Aug 2022 · Font scripts
• added Google Tag Manager for WordPress Aug 2022 · WordPress plugins
• added Isotope Aug 2022 · JavaScript libraries
• added Jetpack Aug 2022 · WordPress plugins
• added jQuery Migrate Aug 2022 · JavaScript libraries
• added Moat Aug 2022 · Analytics
• added MonsterInsights Aug 2022 · WordPress plugins
• added MySQL Aug 2022 · Databases
• added prettyPhoto Aug 2022 · JavaScript libraries
• added PWA Aug 2022 · Miscellaneous
• added reCAPTCHA Aug 2022 · Security
• added Recent Posts Widget With Thumbnails Aug 2022 · WordPress plugins
• added Slider Revolution Aug 2022 · WordPress plugins
• added Smash Balloon Instagram Feed Aug 2022 · WordPress plugins
• added Twitter Emoji (Twemoji) Aug 2022 · Font scripts
• added Varnish Aug 2022 · Caching
• added WordPress Aug 2022 · CMS
• added Yoast SEO Aug 2022 · WordPress plugins
• dropped Google Analytics Enhanced eCommerce Jul 2022 · Analytics
• switched RevLifter → Attentive Jun 2022 · Personalisation
• dropped Preact Jun 2022 · JavaScript libraries
• dropped Rakuten Jun 2022 · Affiliate programs
• dropped Rakuten Advertising Jun 2022 · Advertising
• added Google Analytics Enhanced eCommerce May 2022 · Analytics
• added Hotjar Incoming Feedback Apr 2022 · Widgets
• added Preact Apr 2022 · JavaScript libraries
• added reCAPTCHA Apr 2022 · Security
• dropped AB Tasty Mar 2022 · A/B Testing
• dropped reCAPTCHA Mar 2022 · Security
• added AdRoll Feb 2022 · Advertising
• added Amplience Feb 2022 · CMS
• added AppNexus Feb 2022 · Advertising
• added Contact Form 7 Feb 2022 · WordPress plugins
• added Google Tag Manager for WordPress Feb 2022 · WordPress plugins
• dropped Java Feb 2022 · Programming languages
• added Jetpack Feb 2022 · WordPress plugins
• added LazySizes Feb 2022 · JavaScript libraries
• added MonsterInsights Feb 2022 · Analytics
• added Recent Posts Widget With Thumbnails Feb 2022 · WordPress plugins
• added Smash Balloon Instagram Feed Feb 2022 · WordPress plugins
• added Rakuten Jan 2022 · Affiliate programs
• added Rakuten Advertising Jan 2022 · Advertising

2021 38 added · 19 dropped · 2 switched

• added Modernizr Dec 2021 · JavaScript libraries
• added Slick Dec 2021 · JavaScript libraries
• dropped Wheelio Dec 2021 · Widgets
• added Cloudflare Bot Management Nov 2021 · Security
• dropped SaleCycle Nov 2021 · Personalisation
• added AB Tasty Oct 2021 · A/B Testing
• added Java Oct 2021 · Programming languages
• added Adalyser Sep 2021 · Advertising
• dropped AWIN Sep 2021 · Affiliate programs
• switched Branch → Exponea Sep 2021 · Marketing automation
• dropped Facebook Pixel Sep 2021 · Analytics
• added FancyBox Sep 2021 · JavaScript libraries
• dropped Google Ads Conversion Tracking Sep 2021 · Analytics
• dropped Google AdSense Sep 2021 · Advertising
• dropped Lodash Sep 2021 · JavaScript libraries
• dropped Pinterest Conversion Tag Sep 2021 · Analytics
• added RevLifter Sep 2021 · Personalisation
• dropped Smarter Click Sep 2021 · Retargeting
• dropped Snap Pixel Sep 2021 · Advertising
• dropped TikTok Pixel Sep 2021 · Analytics
• switched Facebook → Wheelio Sep 2021 · Widgets
• added Apple Pay Aug 2021 · Payment processors
• added Cooladata Aug 2021 · Personalisation
• added core-js Aug 2021 · JavaScript libraries
• added jQuery Migrate Aug 2021 · JavaScript libraries
• added Nagich Aug 2021 · Accessibility
• dropped SteelHouse Aug 2021 · Retargeting
• dropped TrackJs Aug 2021 · Analytics
• added Blue Triangle Jul 2021 · RUM
• added ContentSquare Jul 2021 · User onboarding
• added Google Ads Conversion Tracking Jul 2021 · Analytics
• added Google Remarketing Tag Jul 2021 · Retargeting
• added Lodash Jul 2021 · JavaScript libraries
• added Pinterest Conversion Tag Jul 2021 · Analytics
• added Snap Pixel Jul 2021 · Advertising
• added Syte Jul 2021 · Search engines
• added Twitter Ads Jul 2021 · Advertising
• added Facebook Pixel Jun 2021 · Analytics
• added Isotope Jun 2021 · JavaScript libraries
• added Smarter Click Jun 2021 · Retargeting
• added SteelHouse Jun 2021 · Retargeting
• added TikTok Pixel Jun 2021 · Analytics
• added Twitter Emoji (Twemoji) Jun 2021 · Font scripts
• added VideoJS Jun 2021 · Video players
• added Webpack Jun 2021 · Miscellaneous
• dropped EqualWeb Mar 2021 · Accessibility
• dropped Twitter Emoji (Twemoji) Mar 2021 · Miscellaneous
• dropped VideoJS Mar 2021 · Video players
• dropped Webpack Mar 2021 · Miscellaneous
• added AWIN Feb 2021 · Affiliate programs
• added Branch Feb 2021 · Marketing automation
• added Choices Feb 2021 · Miscellaneous
• added Forter Feb 2021 · Analytics
• added Kibo Personalization Feb 2021 · A/B Testing
• added Moat Feb 2021 · Analytics
• added Salesforce Feb 2021 · CRM
• added Typekit Feb 2021 · Font scripts
• dropped Criteo Jan 2021 · Advertising
• dropped VWO Jan 2021 · Analytics

2020 6 added · 12 dropped · 1 switched

• dropped Google Analytics Enhanced eCommerce Nov 2020 · Analytics
• dropped Handlebars Nov 2020 · JavaScript frameworks
• dropped Imperva Nov 2020 · Security
• dropped Incapsula Nov 2020 · CDN
• dropped Magento Nov 2020 · Ecommerce
• dropped Nginx Nov 2020 · Reverse proxies
• dropped Prototype Nov 2020 · JavaScript frameworks
• dropped AppNexus Oct 2020 · Advertising
• dropped AdRoll Sep 2020 · Advertising
• dropped jQuery Migrate Sep 2020 · JavaScript libraries
• added Cart Functionality Aug 2020 · Ecommerce
• added EqualWeb Aug 2020 · Accessibility
• added Imperva Aug 2020 · Security
• added SaleCycle Aug 2020 · Ecommerce
• switched Gravatar → Webpack Jul 2020 · Miscellaneous
• dropped LiveChat Jun 2020 · Live Chat
• added VideoJS Jun 2020 · Video players
• added Google AdSense Apr 2020 · Advertising Networks
• dropped HeadJS Feb 2020 · JavaScript Libraries

2019 34 added · 1 dropped

• added AppNexus Aug 2019 · Advertising Networks
• added VWO Apr 2019 · Analytics
• added AddThis Mar 2019 · Widgets
• added AdRoll Mar 2019 · Advertising Networks
• added Apache HTTP Server Mar 2019 · Web Servers
• added Cloudflare Mar 2019 · CDN
• added Criteo Mar 2019 · Advertising Networks
• added Facebook Mar 2019 · Widgets
• added Font Awesome Mar 2019 · Font Scripts
• added Google Analytics Enhanced eCommerce Mar 2019 · Analytics
• added Google Font API Mar 2019 · Font Scripts
• added Gravatar Mar 2019 · Miscellaneous
• added Handlebars Mar 2019 · JavaScript Frameworks
• added HeadJS Mar 2019 · JavaScript Libraries
• added Hotjar Mar 2019 · Analytics
• added Incapsula Mar 2019 · CDN
• added jQuery Migrate Mar 2019 · JavaScript Libraries
• added LiveChat Mar 2019 · Live Chat
• added Magento Mar 2019 · Ecommerce
• added Mustache Mar 2019 · JavaScript Frameworks
• added MySQL Mar 2019 · Databases
• added Nginx Mar 2019 · Web Servers
• added PHP Mar 2019 · Programming Languages
• added prettyPhoto Mar 2019 · JavaScript Libraries
• added Prototype Mar 2019 · JavaScript Frameworks
• added reCAPTCHA Mar 2019 · Captchas
• added Salesforce Commerce Cloud Mar 2019 · Ecommerce
• added Slider Revolution Mar 2019 · Miscellaneous
• added TrackJs Mar 2019 · Analytics
• added Twitter Mar 2019 · Widgets
• added Twitter Emoji (Twemoji) Mar 2019 · Miscellaneous
• added Varnish Mar 2019 · Cache Tools
• added WordPress Mar 2019 · CMS
• added Yoast SEO Mar 2019 · SEO
• dropped YouTube Feb 2019 · Video Players

2018 2 added · 1 dropped

• dropped AppNexus Oct 2018 · Advertising Networks
• added reCAPTCHA Oct 2018 · Captchas
• added YouTube Sep 2018 · Video Players