What powers columbia.com?
Last seen Jun 2026 · 105 technologies across 37 categories
Advertising
Amazon Advertising
since Oct 2021
AppNexus
since Aug 2025
Microsoft Advertising
since Feb 2021
Reddit Ads
since Nov 2025
Teads
since Aug 2025
theTradeDesk
since Jul 2021
Analytics
Cloudflare Browser Insights
since Feb 2026
Google Analytics
since Jun 2018
Hotjar
since Jun 2018
Pinterest Conversion Tag
since Apr 2022
Quantum Metric
since Nov 2024
TikTok Pixel
since Oct 2021
Authentication
CDN
Amazon CloudFront
since Sep 2025
cdnjs
since Jun 2022
Cloudflare
since Apr 2018
Google Cloud CDN
since Apr 2023
jQuery CDN
since Jun 2024
jsDelivr
since Oct 2024
CMS
Adobe Experience Manager
since Apr 2018
Amplience
since Sep 2025
Cookie compliance
OneTrust
since Aug 2020
CRM
Salesforce
since Feb 2021
Salesforce Desk
since Jun 2024
Customer data platform
Zeotap
since Nov 2024
Documentation
Zendesk
since Oct 2024
Ecommerce
Amazon Webstore
since Aug 2025
Cart Functionality
since Aug 2020
Salesforce Commerce Cloud
since Apr 2018
Bluecore
since Feb 2021
Font scripts
Google Font API
since Jun 2018
Twitter Emoji (Twemoji)
since Sep 2018
IaaS
Google Cloud
since Apr 2023
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Maps
Google Maps
since Mar 2024
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Emarsys
since May 2021
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DocuSign
since Feb 2024
HTTP/3
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since Sep 2022
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since Nov 2024
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since Dec 2022
Swiper Slider
since Sep 2020
Webpack
since Aug 2018
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since Aug 2022
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since Aug 2020
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since Aug 2020
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Priority Hints
since Oct 2025
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Envoy
since Nov 2022
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New Relic
since Aug 2018
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Yext
since Mar 2024
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Cloudflare Bot Management
since Mar 2024
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since Sep 2022
PerimeterX
since Oct 2021
reCAPTCHA
since Nov 2019
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Adobe Audience Manager
since Apr 2022
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Qualtrics
since Aug 2025
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Adobe DTM
since Jan 2019
Adobe Experience Platform Launch
since Jul 2021
Google Tag Manager
since Aug 2018
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Aura
since Jun 2024
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since Apr 2019
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since Sep 2025
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since Nov 2024
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since Apr 2022
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since Oct 2025
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since Apr 2026
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since Aug 2022
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Facebook
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| full jacket | #2 | 32,600 |
| columbia factory store | #1 | 27,500 |
| columbia sportswear outlet store | #1 | 27,500 |
| colombia | #3 | 26,900 |
| columbia sportswear near me | #1 | 9,200 |
| columbia sportswear outlet store | #3 | 8,800 |
| columbia jacket | #1 | 8,300 |
| columbia clothing | #1 | 8,200 |
| columbia sportswear store near me | #1 | 5,500 |
| columbia sportswear store | #1 | 5,100 |
| columbia near me | #2 | 4,900 |
| masculine jackets | #5 | 4,200 |
| fleece | #4 | 4,000 |
| columbia outlet store | #2 | 3,600 |
| snow pants | #2 | 3,600 |
| columbia store | #1 | 3,400 |
| columbia sportswear promo code | #1 | 3,000 |
| columbia sportswear coupon code | #1 | 3,000 |
| columbia promo code | #1 | 3,000 |
| jackets for men columbia | #2 | 2,900 |
| columbia factory store near me | #1 | 2,800 |
| columbia store near me | #1 | 2,800 |
| columbia jacket | #3 | 2,600 |
| female hiking pants | #3 | 2,600 |
| columbia performance fishing gear | #1 | 2,500 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 66% phone
- 32% desktop
- 1% tablet
United States
Canada
Türkiye
Mexico
Argentina
Philippines
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.31 / 10 · ranked #28,268 of all domains
1,453 referring domains · OpenPageRank
Search traffic
614,700 est. monthly organic visits (US)
177,869 keywords in Google's top 30
Core Web Vitals
| LCP | 2.8 s |
| INP | 350 ms |
| CLS | 0.1 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 7.3 MB · 101 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.columbia.com | 42 |
| storeforce.columbia.com | 20 |
| stores.columbia.com | 20 |
| blog.columbia.com | 17 |
| help.columbia.com | 15 |
| www.help.columbia.com | 15 |
| producttesting.columbia.com | 14 |
| view.email.columbia.com | 13 |
| locations.columbia.com | 12 |
| view.email-eu.columbia.com | 12 |
| investor.columbia.com | 11 |
| cr.columbia.com | 9 |
| europe-customers.columbia.com | 8 |
| weberp.columbia.com | 6 |
| turbodown.columbia.com | 3 |
| e.email-eu.columbia.com | 2 |
| e.email.columbia.com | 2 |
| e.notify.columbia.com | 2 |
| e-link.columbia.com | 1 |
| eu-link.columbia.com | 1 |
Full technology history →
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Recent changes
- dropped Typekit Jun 2026
- dropped PayPal May 2026
- detected Cloudflare Browser Insights Feb 2026
- detected Google Cloud Feb 2026
- detected Google Cloud CDN Feb 2026
- dropped PWA Jan 2026
- detected Amazon Advertising Nov 2025
- detected Amazon Webstore Nov 2025
- detected AppNexus Nov 2025
- detected Attentive Nov 2025
- detected Bluecore Nov 2025
- detected Facebook Pixel Nov 2025
- dropped Google Cloud Nov 2025
- dropped Google Cloud CDN Nov 2025
- detected Microsoft Advertising Nov 2025
- detected PayPal Nov 2025
- detected Pinterest Conversion Tag Nov 2025
- detected Qualtrics Nov 2025
- detected Reddit Ads Nov 2025
- detected Teads Nov 2025
- detected theTradeDesk Nov 2025
- detected TikTok Pixel Nov 2025
- detected Adobe Audience Manager Oct 2025
- dropped Amazon Advertising Oct 2025
- dropped Amazon Webstore Oct 2025
- dropped Apple Pay Oct 2025
- dropped AppNexus Oct 2025
- dropped Attentive Oct 2025
- dropped Bazaarvoice Curation Oct 2025
- dropped Bluecore Oct 2025
- dropped PayPal Oct 2025
- detected Priority Hints Oct 2025
- dropped Qualtrics Oct 2025
- dropped Teads Oct 2025
- detected Unbxd Oct 2025
- dropped Adobe Audience Manager Sep 2025
- detected Amazon CloudFront Sep 2025
- detected Amplience Sep 2025
- detected Chakra UI Sep 2025
- detected Emotion Sep 2025
- detected Loadable-Components Sep 2025
- detected PWA Sep 2025
- detected Typekit Sep 2025
- detected Amazon Advertising Aug 2025
- detected Amazon Webstore Aug 2025
- detected AppNexus Aug 2025
- detected Attentive Aug 2025
- detected Bazaarvoice Curation Aug 2025
- detected Bluecore Aug 2025
- detected PayPal Aug 2025