Ad Lightning vs Google AdSense

Head-to-head usage across the sites we track.

Top sites by authority

Ad Lightning · Google AdSense · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Ad Lightning · Google AdSense · share of sites in each country using one or the other

United States 2,752

115,171

India 931

86,154

Japan 427

85,746

United Kingdom 1,490

52,541

Germany 830

50,132

France 801

48,998

Brazil 562

48,969

Indonesia 508

47,033

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Ad Lightning sites · All Google AdSense sites