Ad Lightning vs Twitter Ads

Head-to-head usage across the sites we track.

3,860
websites
vs
646,671
websites

Top sites by authority

Ad Lightning · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 5 103
Open Page Rank 8+ 64 1,637
Open Page Rank 7+ 187 5,851
Open Page Rank 6+ 334 10,327
Open Page Rank 5+ 528 16,574

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Ad Lightning · Twitter Ads · share of sites in each country using one or the other

Japan 427 80,085
United States 2,752 69,081
United Kingdom 1,490 32,682
India 931 33,070
Canada 1,609 26,321
Spain 800 21,889
France 801 21,110
Germany 830 19,085

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Ad Lightning Twitter Ads
LCP 1.6 s 1.8 s
INP 125 ms 75 ms
CLS 0.05 0
TTFB 400 ms 700 ms

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

Ad Lightning to Twitter Ads

DomainWhen
boxingscene.comAug 2026

Twitter Ads to Ad Lightning

DomainWhen
mattiejames.comOct 2026
mgoblog.comJul 2026
westhamworld.co.ukJul 2026
surlyhorns.comMay 2026
dailycal.orgMay 2026
loganbanner.comApr 2026
coalvalleynews.comApr 2026
williamsondailynews.comApr 2026
thegraphicleader.comFeb 2026
fsm-media.comDec 2025
bobvila.comDec 2025

All Ad Lightning sites · All Twitter Ads sites

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