Adobe DTM vs Google Tag Manager
Head-to-head usage across the sites we track.
Top sites by authority
Adobe DTM · Google Tag Manager · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe DTM · Google Tag Manager · share of sites in each country using one or the other
United States
3,068
874,213
India
1,750
327,948
Japan
1,178
316,331
United Kingdom
1,685
309,835
Brazil
1,371
303,841
Germany
1,493
259,326
France
1,397
237,803
Canada
1,769
235,685
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe DTM | Google Tag Manager |
|---|---|---|
| LCP | 2.1 s | 2 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Adobe DTM to Google Tag Manager
| Domain | When |
|---|---|
| woodhouseplacemazda.com | Jun 2026 |
| duzziautomoveis.com.br | Jan 2026 |