Adobe DTM vs Google Tag Manager
Head-to-head usage across the sites we track.
Top sites by authority
Adobe DTM · Google Tag Manager · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe DTM · Google Tag Manager · share of sites in each country using one or the other
United States
3,476
996,792
India
1,980
377,281
Japan
1,329
366,742
United Kingdom
1,903
353,752
Brazil
1,557
339,437
Germany
1,732
301,078
France
1,662
285,422
Canada
2,038
273,223
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe DTM | Google Tag Manager |
|---|---|---|
| LCP | 2.1 s | 2 s |
| INP | 100 ms | 75 ms |
| CLS | 0.05 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Adobe DTM to Google Tag Manager
| Domain | When |
|---|---|
| duzziautomoveis.com.br | Jan 2026 |
| anjumotors.com.br | Sep 2025 |