Adobe DTM vs Google Tag Manager

Head-to-head usage across the sites we track.

Top sites by authority

Adobe DTM · Google Tag Manager · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Adobe DTM · Google Tag Manager · share of sites in each country using one or the other

United States 3,074

888,125

India 1,742

331,986

Japan 1,161

317,322

United Kingdom 1,695

310,976

Brazil 1,380

308,826

Germany 1,504

266,066

France 1,397

237,204

Canada 1,762

236,747

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Adobe DTM sites · All Google Tag Manager sites