Adobe Target vs Google Optimize
Head-to-head usage across the sites we track.
Top sites by authority
Adobe Target · Google Optimize · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe Target · Google Optimize · share of sites in each country using one or the other
United States
7,704
19,946
India
2,336
11,864
United Kingdom
2,154
10,716
Canada
2,656
9,934
Germany
1,779
8,787
Brazil
1,615
7,959
France
1,723
7,673
Netherlands
1,501
7,412
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe Target | Google Optimize |
|---|---|---|
| LCP | 2.3 s | 2.1 s |
| INP | 150 ms | 100 ms |
| CLS | 0.1 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Google Optimize to Adobe Target
| Domain | When |
|---|---|
| mongodb.com | Jul 2026 |
| cohesity.com | Dec 2025 |