Adobe Target vs Google Optimize
Head-to-head usage across the sites we track.
Top sites by authority
Adobe Target · Google Optimize · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe Target · Google Optimize · share of sites in each country using one or the other
United States
8,540
22,776
India
2,678
13,736
United Kingdom
2,411
12,439
Canada
2,995
11,536
Germany
2,045
10,140
France
2,061
9,450
Brazil
1,819
8,989
Netherlands
1,690
8,660
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe Target | Google Optimize |
|---|---|---|
| LCP | 2.3 s | 2.1 s |
| INP | 150 ms | 100 ms |
| CLS | 0.1 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Google Optimize to Adobe Target
| Domain | When |
|---|---|
| cohesity.com | Dec 2025 |
| ibcmed.com | Aug 2025 |