Adobe Target vs Optimizely
Head-to-head usage across the sites we track.
Top sites by authority
Adobe Target · Optimizely · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe Target · Optimizely · share of sites in each country using one or the other
United States
8,540
28,637
Canada
2,995
7,019
India
2,678
5,573
United Kingdom
2,411
5,243
Australia
1,902
4,573
France
2,061
4,064
Germany
2,045
3,936
Spain
1,860
3,659
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe Target | Optimizely |
|---|---|---|
| LCP | 2.3 s | 2 s |
| INP | 150 ms | 100 ms |
| CLS | 0.1 | 0.05 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Optimizely to Adobe Target
| Domain | When |
|---|---|
| crestlincoln.com | Dec 2025 |
| crestfordcenterline.com | Dec 2025 |
| crestfordflatrock.com | Dec 2025 |