Adobe Target vs Optimizely
Head-to-head usage across the sites we track.
Top sites by authority
Adobe Target · Optimizely · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Adobe Target · Optimizely · share of sites in each country using one or the other
United States
7,704
25,512
Canada
2,656
6,167
India
2,336
4,899
United Kingdom
2,154
4,567
Australia
1,696
4,029
Germany
1,779
3,412
France
1,723
3,284
Spain
1,636
3,112
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Adobe Target | Optimizely |
|---|---|---|
| LCP | 2.3 s | 2 s |
| INP | 150 ms | 100 ms |
| CLS | 0.1 | 0.05 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Adobe Target to Optimizely
| Domain | When |
|---|---|
| purslowechipperfunerals.com.au | Aug 2026 |
| westernslopeford.com | May 2026 |
Optimizely to Adobe Target
| Domain | When |
|---|---|
| crestlincoln.com | Dec 2025 |
| crestfordcenterline.com | Dec 2025 |
| crestfordflatrock.com | Dec 2025 |