Ensighten vs Google Tag Manager

Head-to-head usage across the sites we track.

Top sites by authority

Ensighten · Google Tag Manager · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Ensighten · Google Tag Manager · share of sites in each country using one or the other

United States 4,967

996,792

India 1,219

377,281

Japan 630

366,742

United Kingdom 1,082

353,752

Brazil 574

339,437

Germany 660

301,078

France 719

285,422

Canada 1,286

273,223

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Ensighten sites · All Google Tag Manager sites