Ensighten vs Google Tag Manager

Head-to-head usage across the sites we track.

Top sites by authority

Ensighten · Google Tag Manager · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Ensighten · Google Tag Manager · share of sites in each country using one or the other

United States 4,303

874,213

India 1,104

327,948

Japan 546

316,331

United Kingdom 928

309,835

Brazil 551

303,841

Germany 575

259,326

France 563

237,803

Canada 1,117

235,685

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Ensighten sites · All Google Tag Manager sites