Ensighten vs Google Tag Manager

Head-to-head usage across the sites we track.

Top sites by authority

Ensighten · Google Tag Manager · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Ensighten · Google Tag Manager · share of sites in each country using one or the other

United States 4,286

888,125

India 1,087

331,986

Japan 528

317,322

United Kingdom 920

310,976

Brazil 515

308,826

Germany 552

266,066

Canada 1,120

236,747

France 541

237,204

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Ensighten sites · All Google Tag Manager sites