Google AdSense vs Prebid

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Prebid · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Prebid · share of sites in each country using one or the other

United States 116,489

51,422

India 87,419

18,712

Japan 86,744

10,724

United Kingdom 53,239

26,526

Germany 51,378

18,954

Canada 43,069

27,095

France 50,047

16,585

Brazil 49,841

12,224

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Prebid sites