Google AdSense vs PubMatic

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · PubMatic · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · PubMatic · share of sites in each country using one or the other

United States 115,171

36,267

India 86,154

13,829

Japan 85,746

7,736

United Kingdom 52,541

20,002

Canada 43,294

20,664

Germany 50,132

13,288

France 48,998

11,539

Brazil 48,969

8,507

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All PubMatic sites