Google AdSense vs Rubicon Project

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Rubicon Project · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Rubicon Project · share of sites in each country using one or the other

United States 131,437

46,102

India 99,010

17,153

Japan 99,382

10,202

United Kingdom 60,052

24,657

Canada 50,721

25,623

Germany 58,831

16,282

France 59,932

15,110

Indonesia 55,856

10,336

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Rubicon Project sites