Google AdSense vs Rubicon Project

Head-to-head usage across the sites we track.

Top sites by authority

Google AdSense · Rubicon Project · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google AdSense · Rubicon Project · share of sites in each country using one or the other

United States 115,171

37,263

India 86,154

14,005

Japan 85,746

8,465

United Kingdom 52,541

20,724

Canada 43,294

21,627

Germany 50,132

13,898

France 48,998

12,211

Brazil 48,969

9,225

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Google AdSense sites · All Rubicon Project sites