Google Tag Manager vs TagCommander

Head-to-head usage across the sites we track.

10,086,278
websites
vs
721
websites, to Oct 2021

Detections for TagCommander end in Oct 2021. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Google Tag Manager · TagCommander · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 209 0
Open Page Rank 8+ 4,713 0
Open Page Rank 7+ 24,993 0
Open Page Rank 6+ 54,815 0
Open Page Rank 5+ 103,617 0

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Google Tag Manager · TagCommander · share of sites in each country using one or the other

United States 874,213 125
India 327,948 81
Japan 316,331 70
United Kingdom 309,835 119
Brazil 303,841 74
Germany 259,326 121
France 237,803 176
Canada 235,685 123

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Google Tag Manager TagCommander
LCP 2 s 2 s
INP 75 ms 125 ms
CLS 0 0
TTFB 900 ms 800 ms

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Google Tag Manager sites · All TagCommander sites

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