Prebid vs Twitter Ads

Head-to-head usage across the sites we track.

164,646
websites
vs
635,284
websites

Top sites by authority

Prebid · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 51 105
Open Page Rank 8+ 761 1,719
Open Page Rank 7+ 3,066 6,222
Open Page Rank 6+ 5,722 11,032
Open Page Rank 5+ 9,332 17,770

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Prebid · Twitter Ads · share of sites in each country using one or the other

United States 55,476 77,223
Japan 12,226 94,781
United Kingdom 29,533 37,804
Canada 30,806 30,395
India 21,096 38,219
France 19,494 25,910
Germany 21,142 22,605
Spain 16,873 24,714

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Prebid Twitter Ads
LCP 1.8 s 1.9 s
INP 100 ms 75 ms
CLS 0.05 0
TTFB 700 ms 700 ms

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Prebid sites · All Twitter Ads sites

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