Rubicon Project vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Rubicon Project · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Rubicon Project · Twitter Ads · share of sites in each country using one or the other

United States 46,102

77,223

Japan 10,202

94,781

United Kingdom 24,657

37,804

Canada 25,623

30,395

India 17,153

38,219

France 15,110

25,910

Germany 16,282

22,605

Spain 13,126

24,714

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Rubicon Project sites · All Twitter Ads sites