Rubicon Project vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Rubicon Project · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Rubicon Project · Twitter Ads · share of sites in each country using one or the other

United States 37,263

69,081

Japan 8,465

80,085

United Kingdom 20,724

32,682

Canada 21,627

26,321

India 14,005

33,070

Spain 11,441

21,889

France 12,211

21,110

Germany 13,898

19,085

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Rubicon Project sites · All Twitter Ads sites