What powers essie.com?
Last seen Jun 2026 · 22 technologies across 16 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| essie fingernail polish | #1 | 12,300 |
| essie nail polish | #1 | 9,200 |
| how to remove gel nail polish | #2 | 6,000 |
| essie | #1 | 5,500 |
| how to remove gel nail polish from nails | #3 | 4,800 |
| essie fingernail polish | #3 | 3,900 |
| cuticle | #3 | 3,600 |
| essie gel couture | #1 | 2,300 |
| red nail paint | #4 | 1,500 |
| french manicure | #4 | 1,500 |
| sheer pink nail polish | #2 | 1,200 |
| color polish essie nail | #1 | 1,100 |
| essie nail polish colors | #1 | 1,100 |
| essie ballet slippers | #1 | 1,000 |
| ballet slipper nail color | #1 | 820 |
| essie marshmallow | #1 | 820 |
| essie gel manicure | #1 | 820 |
| essie bordeaux | #1 | 730 |
| how to remove gel nails | #2 | 660 |
| best nail varnish | #4 | 650 |
| essie polish | #1 | 550 |
| essie mademoiselle | #1 | 550 |
| how to remove gel polish | #4 | 490 |
| french tip nail art | #4 | 490 |
| best nail polish brands | #4 | 400 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 70% phone
- 28% desktop
- 2% tablet
United States
Italy
Netherlands
Belgium
South Africa
Greece
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.06 / 10 · ranked #105,791 of all domains
544 referring domains · OpenPageRank
Search traffic
111,400 est. monthly organic visits (US)
34,769 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 4.7 MB · 133 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
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