What powers popsugar.com?
Last seen Jun 2026 · 124 technologies across 38 categories
Advertising
33Across
since Nov 2023
Amazon Advertising
since Jun 2021
AppNexus
since Oct 2023
Criteo
since Aug 2018
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
OpenX
since Aug 2018
PubMatic
since Jun 2021
Rubicon Project
since Oct 2023
Tapad
since May 2025
TripleLift
since Apr 2024
Twitter Ads
since May 2021
Affiliate programs
Partnerize
since May 2026
Skimlinks
since Sep 2024
Analytics
Adobe Analytics
since Jun 2018
Chartbeat
since Jul 2018
Cloudflare Browser Insights
since Sep 2022
comScore
since Apr 2018
Google Ads Conversion Tracking
since Jul 2021
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Mar 2019
Moat
since Feb 2021
New Relic
since Aug 2018
Oracle Moat Measurement
since Oct 2023
Parse.ly
since May 2022
Quantcast Measure
since Feb 2019
Snowplow Analytics
since Sep 2024
TikTok Pixel
since Jun 2022
Twitter Analytics
since May 2021
Authentication
Facebook Login
since Jun 2021
Blogs
Caching
Varnish
since Feb 2020
CDN
Amazon CloudFront
since Apr 2018
cdnjs
since Nov 2021
Cloudflare
since Feb 2019
Google Cloud CDN
since Apr 2022
Google Hosted Libraries
since Feb 2022
jQuery CDN
since Feb 2022
jsDelivr
since Jul 2020
Cookie compliance
Customer data platform
Adobe Experience Platform Identity Service
since Jun 2021
Salesforce Audience Studio
since Aug 2021
Databases
MySQL
since Feb 2019
Ecommerce
Cart Functionality
since Aug 2020
Shopify
since Jan 2019
Google Workspace
since Jul 2023
Mailgun
since Aug 2022
Sailthru
since Jan 2024
Sendgrid
since Aug 2022
Font Scripts
IaaS
Google Cloud
since Feb 2020
Issue trackers
Sentry
since Feb 2020
JavaScript Frameworks
React
since Aug 2018
JavaScript graphics
JavaScript Libraries
AOS
since Oct 2021
List.js
since Aug 2018
Lozad.js
since May 2022
MobX
since Mar 2020
Modernizr
since Aug 2018
SweetAlert2
since Jan 2019
Swiper
since Oct 2023
Twitter typeahead.js
since Aug 2018
Underscore.js
since Feb 2020
Marketing automation
Bounce Exchange
since Oct 2020
Wunderkind
since Feb 2021
Miscellaneous
Operating Systems
Ubuntu
since Feb 2019
PaaS
Amazon Web Services
since Jan 2019
Payment processors
Performance
Google Cloud Trace
since Jan 2026
Personalisation
Printful
since Nov 2021
Programming Languages
Rich text editors
RUM
Boomerang
since Oct 2021
Search Engines
Security
Segmentation
Adobe Audience Manager
since Apr 2022
SEO
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Video players
Web frameworks
Express
since Oct 2023
Web Servers
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| 13 reasons why reasons | #2 | 32,600 |
| google photos | #50 | 3,800 |
| sexting | #2 | 3,600 |
| kiwico | #6 | 2,500 |
| crate and barrel | #39 | 2,400 |
| fluffy nails | #1 | 2,300 |
| lidl | #63 | 2,100 |
| pisces season | #1 | 1,800 |
| saldana zoe | #53 | 1,700 |
| hey dude show | #25 | 1,700 |
| dolly parton tattoos | #1 | 1,500 |
| does kristen bell have tattoos | #1 | 1,300 |
| jurassic park | #58 | 1,300 |
| jackie sandler movies | #7 | 1,200 |
| 10 things i hate about you movie | #64 | 1,200 |
| calvin klein | #19 | 1,100 |
| sexiest netflix series | #2 | 1,100 |
| sploshing | #2 | 1,100 |
| west elm | #69 | 1,100 |
| frogger position | #5 | 1,000 |
| david beckham tattoos | #1 | 1,000 |
| angelina jolie tattoos | #1 | 1,000 |
| lifetime gym cost | #1 | 1,000 |
| august birth month flower tattoo | #2 | 980 |
| bad bunny | #94 | 950 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 81% phone
- 16% desktop
- 2% tablet
United States
India
United Kingdom
Canada
Netherlands
Australia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.33 / 10 · ranked #3,647 of all domains
9,286 referring domains · OpenPageRank
Search traffic
588,300 est. monthly organic visits (US)
572,961 keywords in Google's top 30
Core Web Vitals
| LCP | 2.2 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 1200 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Fastly
- Weight: 4.8 MB · 1,173 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.popsugar.com | 45 |
| spotify.popsugar.com | 34 |
| link.popsugar.com | 33 |
| netflix.popsugar.com | 31 |
| active.popsugar.com | 27 |
| ar.popsugar.com | 24 |
| me.popsugar.com | 24 |
| binge.popsugar.com | 22 |
| glow.popsugar.com | 17 |
| homegoods.popsugar.com | 16 |
| mhblog.popsugar.com | 16 |
| lists.popsugar.com | 15 |
| musthave.popsugar.com | 15 |
| shop.popsugar.com | 14 |
| twinning.popsugar.com | 14 |
| social.popsugar.com | 13 |
| workouts.popsugar.com | 13 |
| corp.popsugar.com | 12 |
| dabble.popsugar.com | 12 |
| gazelle.popsugar.com | 10 |
| hm.popsugar.com | 10 |
| mhboutique.popsugar.com | 9 |
| sparkle.popsugar.com | 9 |
| community.popsugar.com | 7 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Partnerize May 2026
- dropped crypto-js Apr 2026
- dropped Microsoft ASP.NET Apr 2026
- dropped PostHog Apr 2026
- detected Google Cloud Trace Jan 2026
- detected crypto-js Oct 2025
- detected Microsoft ASP.NET Oct 2025
- detected TripleLift Oct 2025
- dropped Microsoft ASP.NET Sep 2025
- detected PostHog Sep 2025
- dropped TripleLift Sep 2025