What powers 
first.com?
Last seen Oct 2026 · 22 technologies across 14 categories
Advertising
Analytics
CDN
Ecommerce
Font scripts
JavaScript frameworks
JavaScript libraries
Miscellaneous
Payment processors
Performance
Security
Tag managers
UI frameworks
Webmail
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Nov 2026.
- robots.txt found
- llms.txt found
- ai.txt not found
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| best casino app uk | #2 | 15 |
| slots black friday | #1 | 12 |
| bet slip paper | #4 | 9 |
| gentleman jim | #91 | 8 |
| betting slip horse racing | #4 | 6 |
| won betslip | #4 | 6 |
| xavi simons next club odds | #2 | 5 |
| flush.com | #3 | 5 |
| epl predictions | #73 | 5 |
| what is counting cards | #37 | 4 |
| william hill sportsbook | #70 | 4 |
| betting with cashout | #9 | 3 |
| lottomart casino reviews | #6 | 2 |
| luckster | #9 | 2 |
| pdc world championship bets | #11 | 2 |
| best casino apps | #25 | 2 |
| what is counting cards in blackjack | #29 | 2 |
| what is card counting | #30 | 2 |
| horse racing gambling tips | #36 | 2 |
| betdaq | #42 | 2 |
| epl picks | #66 | 2 |
| mobile slots | #76 | 2 |
| favorites for next pope | #85 | 2 |
| ballon d'or odds 2026 | #7 | 1 |
| luckster reviews | #7 | 1 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Standards: llms.txt
Audience
- 88% phone
- 12% desktop
Bangladesh
Kenya
United Kingdom
United States
India
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.28 / 10 · ranked #216,294 of all domains
345 referring domains · OpenPageRank
Search traffic
130 est. monthly organic visits (US)
425 keywords in Google's top 30
Core Web Vitals
| LCP | 3.4 s |
| INP | 225 ms |
| CLS | 0 |
| TTFB | 1600 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 2.2 MB · 163 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Oct 2026.
Organisation
From the homepage's own structured data (Oct 2026).
Infrastructure
- Registered Jan 1992 (34 years) via GoDaddy.com, LLC, renews Jan 2031
- Hosted on Cloudflare (104.26.4.251, IPv6)
- DNS: Cloudflare DNS
- Email: Google Workspace
- Email security: SPF (hard fail), DMARC reject
- SSL: Google Trust Services, ECDSA P256, wildcard, expires Dec 2026
- Common Crawl link graph: rank 1,881,986, 4 hosts
- Verified with: Google
DNS records as swept Nov 2026, certificate as seen Nov 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| first.com | 21 |
| www.first.com | 3 |
Full technology history →
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Recent changes
- detected reCAPTCHA Dec 2025