What powers initial.com?
Last seen Jun 2026 · 42 technologies across 19 categories
Advertising
Linkedin Ads
since Oct 2022
Analytics
Cloudflare Browser Insights
since Mar 2021
Datadog
since Oct 2025
Google Analytics
since Jan 2019
Google Analytics Enhanced eCommerce
since Oct 2021
Google Call Conversion Tracking
since Aug 2022
HubSpot Analytics
since Apr 2021
Leadfeeder
since Dec 2022
Linkedin Insight Tag
since Feb 2021
Matomo Analytics
since Jul 2021
Microsoft Clarity
since Jul 2025
CDN
Amazon S3
since Apr 2023
Cloudflare
since Mar 2021
CMS
HubSpot CMS Hub
since Aug 2022
Cookie compliance
OneTrust
since Aug 2020
Ecommerce
Cart Functionality
since Nov 2021
Shopify
since Jul 2025
JavaScript frameworks
Vue.js
since Jul 2025
JavaScript libraries
Live chat
HubSpot Chat
since Jun 2021
Marketing automation
HubSpot
since Jul 2021
Miscellaneous
HTTP/3
since Sep 2022
Open Graph
since Sep 2022
PaaS
Amazon Web Services
since Sep 2021
Payment processors
Mastercard
since Aug 2025
Visa
since Aug 2025
Performance
Priority Hints
since Jul 2023
Reviews
Judge.me
since Jul 2025
Security
Tag managers
Google Tag Manager
since Jan 2019
UI frameworks
Element UI
since Jul 2025
Webmail
Google Workspace
since Aug 2022
Audience
- 75% phone
- 23% desktop
- 1% tablet
United Kingdom
Italy
Australia
Vietnam
Philippines
Malaysia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
3.94 / 10 · ranked #617,537 of all domains
116 referring domains · OpenPageRank
Core Web Vitals
| LCP | 2.6 s |
| INP | 150 ms |
| CLS | 0 |
| TTFB | 1500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 1.4 MB · 52 requests
- Structured data: JSON-LD, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| shop-sg.initial.com | 26 |
| www.initial.com | 21 |
| info.initial.com | 20 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Datadog Oct 2025
- detected Lodash Oct 2025
- detected Mastercard Aug 2025
- detected Visa Aug 2025