What powers nngroup.com?
Last seen Jun 2026 · 29 technologies across 19 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| test a/b | #4 | 19,800 |
| a/b split testing | #7 | 7,700 |
| design thinking | #8 | 5,900 |
| user interviews | #2 | 5,400 |
| personas | #6 | 4,600 |
| qa quality | #6 | 3,100 |
| customer experience journey | #7 | 2,300 |
| empathy map | #1 | 2,000 |
| user testing | #3 | 1,800 |
| ux | #3 | 1,800 |
| skeuomorphism | #3 | 1,800 |
| customer journey | #14 | 1,700 |
| light or dark | #1 | 1,100 |
| liquid glass | #6 | 1,000 |
| user interface design | #10 | 1,000 |
| road mapping | #4 | 980 |
| user persona definition | #1 | 880 |
| ux certification | #1 | 880 |
| nielsen norman group | #1 | 880 |
| personas user experience | #1 | 880 |
| formative versus summative | #5 | 850 |
| hierarchical task analysis | #3 | 790 |
| service design | #1 | 730 |
| experience design | #1 | 730 |
| information architecture | #2 | 710 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 84% desktop
- 16% phone
Canada
Netherlands
Australia
Vietnam
Pakistan
Ukraine
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.70 / 10 · ranked #1,091 of all domains
14,188 referring domains · OpenPageRank
Search traffic
165,300 est. monthly organic visits (US)
40,473 keywords in Google's top 30
Core Web Vitals
| LCP | 2.4 s |
| INP | 50 ms |
| CLS | 0.05 |
| TTFB | 1800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Sucuri Firewall
- Weight: 1.8 MB · 61 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.nngroup.com | 25 |
| forms.nngroup.com | 7 |
Full technology history →
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