What powers penguin.com?

Last seen Jun 2026 · 29 technologies across 19 categories

Advertising

Google Ads
since Dec 2022

Analytics

Adobe Analytics
since Jul 2021
Facebook Pixel v2.9.334
since Jul 2021

Caching

Varnish
since Apr 2018

CDN

Fastly
since Mar 2022

CMS

WordPress v7.0
since Apr 2018

Cookie compliance

Databases

MariaDB
since Mar 2022
MySQL
since Jun 2018

Font scripts

Font Awesome
since Apr 2018
Google Font API
since Mar 2022
Twitter Emoji (Twemoji)
since Feb 2019

JavaScript libraries

core-js v3.32.2
since Sep 2021
jQuery v3.7.1
since Apr 2018
jQuery Migrate v3.4.1
since Apr 2018

Miscellaneous

Open Graph
since Sep 2022
RSS
since Dec 2022

PaaS

Amazon Web Services
since Feb 2019
Pantheon
since Mar 2022

Programming languages

PHP
since Jun 2018

RUM

New Relic
since Jun 2018
Pingdom RUM
since Jul 2023

Security

HSTS
since Sep 2022

SEO

Yoast SEO v27.7
since Jul 2018

Tag managers

Tealium
since Mar 2019

UI frameworks

Animate.css
since Mar 2022

Web servers

Nginx
since Mar 2022

WordPress plugins

Beaver Builder
since Jul 2024

Top search keywords

KeywordPositionEst. monthly visits
penguin #2 10,900
penguin publishing #1 6,700
penguin books #1 3,000
penguin publishing company #2 2,700
viking press #1 1,300
the penguin #40 710
penguin books #5 460
penguin classics collection #1 430
penguin classics collection #1 430
penguin classics collection #1 430
patrick nolan #3 430
berkley publishing #1 400
riverhead book #1 400
penguin house publishing #3 280
penguin house publishing #3 280
publishings #12 250
ace books #1 220
penguin publishing company #10 190
putnam publishing #1 180
penguin publishing group #1 150
penguin books publishing #1 150
putnam #16 140
penguins #66 140
penguin group #1 130
penguin group #1 130

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

Audience

  • 49% desktop
  • 48% phone
  • 3% tablet
  • United States
  • India
  • Germany
  • United Kingdom
  • Brazil
  • Italy

Countries where the site has Chrome traffic, strongest markets first.

Open Page Rank

7.02 / 10 · ranked #40,078 of all domains

1,082 referring domains · OpenPageRank

Search traffic

39,500 est. monthly organic visits (US)

5,529 keywords in Google's top 30

Core Web Vitals

LCP1.5 s
INP75 ms
CLS0
TTFB1300 ms

Real user p75, Chrome UX Report, Jun 2026.

Page

  • Language: English (United States)
  • CDN: Fastly
  • Weight: 0.8 MB · 50 requests
  • WordPress theme: bb-theme (child: bb-theme-child) · all themes
  • Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Jul 2026.

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