What powers smithsonianmag.com?

Last seen Jun 2026 · 69 technologies across 22 categories

A/B Testing

Google Optimize
since Jul 2021

Advertising

33Across
since Jul 2021
Amazon Advertising
since Mar 2022
AppNexus
since Aug 2018
Criteo
since Mar 2022
Google AdSense
since Jul 2018
Google Publisher Tag
since Feb 2021
ID5 v1.0.97
since Oct 2023
LiveIntent
since Apr 2022
Microsoft Advertising
since Jun 2023
OpenX
since Aug 2021
Prebid
since Dec 2022
PubMatic
since Jul 2021
Rubicon Project
since Jul 2018
Tapad
since Oct 2023
TripleLift
since Mar 2022

Analytics

comScore
since Apr 2018
Facebook Pixel v2.9.334
since Jul 2021
Google Analytics
since Jul 2018
Microsoft Clarity
since Jun 2023
Parse.ly
since Dec 2018
Quantcast Measure
since Jul 2018
Snowplow Analytics
since Jul 2021
Webtrends
since Jul 2018

CDN

Amazon CloudFront
since Dec 2020
cdnjs
since Nov 2021
Cloudflare
since Sep 2020
jQuery CDN
since May 2026
jsDelivr
since Jan 2023

Cookie compliance

OneTrust
since Mar 2022

Development

Microsoft Visual Studio
since Dec 2024

Font scripts

Bootstrap Icons v1.10.5
since Dec 2024
Font Awesome
since Apr 2018
Google Font API
since Jul 2018

JavaScript frameworks

Backbone.js v1.6.1
since Jul 2018
React
since Aug 2020
styled-components v5.3.11
since Jul 2021

JavaScript libraries

Choices
since Feb 2021
core-js v3.32.2
since Sep 2021
jQuery v3.7.1
since Apr 2018
jQuery Modal v0.9.1
since Apr 2022
Lodash v4.18.1
since Sep 2020
Modernizr v2.6.2
since Jul 2018
Underscore.js
since Jul 2018
Wurfl
since Mar 2026

Load balancers

Amazon ALB
since Apr 2023

Marketing automation

OptinMonster
since Feb 2022
Wunderkind
since Dec 2022

Miscellaneous

Amazon S3
since Dec 2020
HTTP/3
since Sep 2022
Open Graph
since Sep 2022
PWA
since Aug 2022

PaaS

Amazon Web Services
since Dec 2020

Personalisation

Cxense
since Jul 2025
Piano
since Jul 2025

Programming languages

PHP
since Aug 2018

Security

Cloudflare Bot Management
since Apr 2022
HSTS
since Sep 2022
reCAPTCHA
since Oct 2018

Segmentation

Adobe Audience Manager
since Apr 2022

Tag managers

Google Tag Manager
since Apr 2018

UI frameworks

Bootstrap v5.3.1
since Feb 2021

Web frameworks

Laravel
since Sep 2021
Microsoft ASP.NET
since Oct 2023

Web servers

Apache HTTP Server
since Aug 2018

Widgets

Facebook
since Jul 2018
Wheelio
since Sep 2021

Top search keywords

KeywordPositionEst. monthly visits
us postal service #10 80,300
shirley black #2 48,800
pirate shipwreck #5 46,900
afghanistan countryside #2 39,900
pocahontas #3 35,800
queimada grande snake island #2 12,000
elisabeth of austria #2 12,000
empress elisabeth of austria #2 12,000
krampus #7 11,500
wombat feces #2 9,800
salem trials #4 8,900
titanoboa #3 8,000
rasputin #5 7,700
brazil's snake island #3 7,200
taino #2 6,600
terracotta tomb #2 6,600
king arthur #5 6,300
maria antoaneta #7 6,300
grigori rasputin #6 5,600
bog bodies #2 5,400
bram stoker ireland #2 5,400
cave paintings #2 5,400
magnetic north pole movement #2 5,400
zoot suit #5 5,200
gobekli tepe #5 5,200

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

Audience

  • 90% phone
  • 7% desktop
  • 3% tablet
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Singapore
  • Israel

Countries where the site has Chrome traffic, strongest markets first.

Open Page Rank

8.77 / 10 · ranked #876 of all domains

25,819 referring domains · OpenPageRank

Search traffic

1,783,900 est. monthly organic visits (US)

509,308 keywords in Google's top 30

Core Web Vitals

LCP2.1 s
INP175 ms
CLS0.1
TTFB400 ms

Real user p75, Chrome UX Report, Jun 2026.

Page

  • Language: English
  • CDN: Cloudflare
  • Weight: 8.4 MB · 2,105 requests
  • Structured data: JSON-LD, Microdata

Homepage as crawled by the HTTP Archive, Jul 2026.

Subdomains

HostTechs
www.smithsonianmag.com 44
photocontest.smithsonianmag.com 39
subscribe.smithsonianmag.com 25
smithsonianmag.com 24
microsite.smithsonianmag.com 9
books.smithsonianmag.com 3
view.e.smithsonianmag.com 3

Full technology history →
Report an incorrect detection

Recent changes

Look up any website for free

No paywall, no lead-gen, no account. Paste a domain and see what powers it.

No account neededHistory since 2018