What powers prettylittlething.com?
Last seen Jun 2026 · 90 technologies across 36 categories
A/B Testing
AB Tasty
since May 2026
Accessibility
Advertising
Criteo
since Jun 2018
Twitter Ads
since Dec 2021
Affiliate programs
AWIN
since Feb 2021
Analytics
Adjust
since Oct 2022
Appsflyer
since Mar 2026
Contentsquare
since Oct 2022
Crazy Egg
since Jun 2018
Dynatrace
since Jul 2021
FullStory
since Jul 2024
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Jun 2018
New Relic
since Jun 2018
Pinterest Conversion Tag
since Jun 2021
CDN
Akamai
since Feb 2020
Amazon CloudFront
since Apr 2024
Amazon S3
since Apr 2024
cdnjs
since Oct 2021
Cloudflare
since Dec 2021
Google Cloud CDN
since Aug 2022
CMS
WordPress
since Aug 2018
Comment systems
Disqus
since Aug 2018
Cookie compliance
OneTrust
since Mar 2024
Databases
MySQL
since Aug 2018
Ecommerce
Cart Functionality
since Aug 2020
Magento
since Jun 2018
Amazon SES
since Aug 2022
Font scripts
Font Awesome
since Apr 2018
Google Font API
since Aug 2018
IaaS
Google Cloud
since Aug 2022
Issue trackers
Sentry
since May 2022
JavaScript frameworks
React
since Sep 2018
JavaScript libraries
Boomerang
since Mar 2024
LazySizes
since Feb 2022
PhotoSwipe
since Sep 2022
PubSubJS
since Dec 2023
Slick
since Aug 2018
Swiper
since Sep 2022
Underscore.js
since Jun 2018
Miscellaneous
Operating systems
Windows Server
since Aug 2018
PaaS
Amazon Web Services
since Nov 2021
Payment processors
PayPal
since Jul 2023
Performance
Priority Hints
since Mar 2026
Personalisation
Programming languages
Retargeting
Smarter Click
since Jun 2021
RUM
Akamai mPulse
since Mar 2024
Dynatrace RUM
since Aug 2019
Security
Akamai Bot Manager
since Sep 2021
Cloudflare Bot Management
since Dec 2021
Forter
since Mar 2026
HSTS
since Sep 2022
reCAPTCHA
since Oct 2018
SEO
Static site generator
Astro
since Apr 2024
Tag managers
Google Tag Manager
since Apr 2018
UI frameworks
Radix UI
since Sep 2023
Tailwind CSS
since Apr 2024
Video players
Vimeo
since Oct 2021
Web frameworks
Microsoft ASP.NET
since Aug 2018
Remix
since Mar 2026
Web servers
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Nov 2025
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| pretty little things | #2 | 1,200 |
| pretty little thing fashion | #2 | 190 |
| pretty little things fashion | #3 | 120 |
| halloween pretty little thing | #2 | 96 |
| mother of pearl | #95 | 85 |
| 2000 style | #10 | 84 |
| pretty little thing shein | #6 | 81 |
| plt dresses | #3 | 73 |
| pretty little thing dresses | #4 | 65 |
| size 8 pretty little thing | #1 | 64 |
| pretty little thing size 8 | #1 | 64 |
| prettylittlething pjs | #2 | 63 |
| hot pants | #19 | 60 |
| women's evening clothes | #74 | 57 |
| black velvet | #70 | 57 |
| black velvet | #66 | 57 |
| sweetheart neck | #50 | 57 |
| cheap online dresses uk | #1 | 52 |
| tailored trousers | #16 | 52 |
| plt hoodie | #2 | 52 |
| plt heels | #1 | 52 |
| pretty little thing sizing chart | #1 | 52 |
| how to return pretty little thing | #10 | 50 |
| plt returns | #6 | 48 |
| prettylittlethings | #87 | 47 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 79% phone
- 20% desktop
- 1% tablet
United Kingdom
Spain
Netherlands
Belgium
Austria
Switzerland
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.38 / 10 · ranked #83,303 of all domains
527 referring domains · OpenPageRank
Search traffic
11,000 est. monthly organic visits (US)
23,032 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 350 ms |
| CLS | 0.1 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: Dutch
- CDN: Amazon CloudFront
- Weight: 3.5 MB · 279 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| staging-bh.prettylittlething.com | 34 |
| checkout.prettylittlething.com | 32 |
| blog.prettylittlething.com | 25 |
| www.prettylittlething.com | 20 |
| ie.prettylittlething.com | 16 |
| careers.prettylittlething.com | 14 |
| link.prettylittlething.com | 10 |
| cdn-mktg.prettylittlething.com | 7 |
| link.e4.prettylittlething.com | 1 |
Full technology history →
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Recent changes
- detected AB Tasty May 2026
- detected Appsflyer Mar 2026
- detected Forter Mar 2026
- detected PayPal Mar 2026
- detected Priority Hints Mar 2026
- detected React Router Mar 2026
- detected Remix Mar 2026
- detected Microsoft 365 Nov 2025
- detected AWIN Sep 2025
- detected Contentsquare Sep 2025
- detected core-js Sep 2025
- detected Facebook Pixel Sep 2025
- dropped Google AdSense Sep 2025
- detected RevLifter Sep 2025
- detected Smarter Click Sep 2025
- detected Vimeo Sep 2025