What powers rakuten.co.uk?

Last seen Sep 2026 · 41 technologies across 24 categories

A/B Testing

Google Optimize
since Oct 2021

Advertising

Rakuten Advertising
since Sep 2021

Affiliate programs

Rakuten
since Feb 2021

Analytics

Facebook Pixel v2.9.79
since Jul 2021
Google Analytics
since Nov 2016
Hotjar
since Apr 2022

Authentication

Google Sign-in
since Aug 2022

CDN

Google Cloud CDN
since Apr 2022

CMS

Prismic
since Nov 2021

Cookie compliance

Didomi
since Nov 2020

Documentation

Zendesk
since Jan 2025

IaaS

Google Cloud
since Feb 2019

JavaScript frameworks

Emotion
since Jul 2021
JSS
since Aug 2022
Next.js v15.5.25
since Nov 2020
React
since Jun 2020

JavaScript libraries

core-js v2.6.11
since Sep 2021
jQuery v3.6.4
since Apr 2016
Preact
since Apr 2022
PubSubJS
since May 2022
scrollreveal
since Nov 2023
Slick
since Nov 2023
Swiper
since Nov 2023

Marketing automation

Emarsys
since Apr 2022

Miscellaneous

HTTP/3
since Sep 2022
Open Graph
since Sep 2022
PWA
since Aug 2022
Webpack
since Feb 2019

Programming languages

Node.js
since Feb 2019

Retargeting

Google Remarketing Tag
since Aug 2021

Security

HSTS
since Nov 2022

Surveys

Hotjar Incoming Feedback
since Apr 2022

Tag managers

Google Tag Manager
since Jan 2016

UI frameworks

MUI
since Aug 2022
Tailwind CSS
since Apr 2022

Web frameworks

Microsoft ASP.NET
since Nov 2023

Web servers

Express
since Feb 2019
Nginx
since Jan 2016

Webmail

Microsoft 365
since Aug 2022

Widgets

Facebook
since Feb 2019

AI Crawlers

robots.txt could not be read at the last check (Oct 2026), so its policy is unknown.

  • robots.txt not checked
  • llms.txt not checked
  • ai.txt not checked

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
rakuten #54 1,400
rakuten discount code #12 74
rakuten login #58 44
how does rakuten work #9 44
rakuten cash back #51 31
rakuten uk #1 27
rakuten delete account #3 25
rakuten promo code #98 21
rakuten coupon code #38 21
how does rakuten make money #7 20
rakuten rewards #19 18
delete rakuten account #4 17
rakuten extension #14 16
ebates rakuten #11 15
rakuten chrome extension #11 12
what is rakuten #84 11
ebay withdraw offer #95 11
rakuten google extension #14 9
rakuten alibaba #1 9
rakuten referral bonus #7 7
snappy logos #75 7
add rakuten extension #4 7
how to add rakuten extension #3 7
rakuten extension #84 6
macy's rakuten cash back #74 6

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

Policy unknown

Full breakdown

Audience

  • 56% desktop
  • 42% phone
  • 2% tablet
  • United Kingdom
  • Canada
  • Netherlands
  • France
  • Poland
  • United States

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

5.56 / 10 · ranked #151,099 of all domains

133 referring domains · OpenPageRank

Search traffic

2,200 est. monthly organic visits (US)

999 keywords in Google's top 30

Core Web Vitals

LCP2.2 s
INP125 ms
CLS0
TTFB1200 ms

Real user p75, Chrome UX Report, Aug 2026.

Page

  • Language: English
  • Weight: 6.5 MB · 333 requests
  • Structured data: OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Sep 2026.

Organisation

  • Rakuten.co.uk
  • Founded: 1998
  • Country: United Kingdom

From Wikidata (CC0).

Infrastructure

  • Registered Jan 2004 (22 years) via Markmonitor Inc., renews Jan 2028
  • Hosted on Akamai (23.33.40.73)
  • DNS: Vercara UltraDNS
  • Email: Microsoft 365
  • Email security: SPF (soft fail), DMARC monitor only
  • Common Crawl link graph: rank 2,370,035, 8 hosts
  • Verified with: Google, Meta Business

DNS records as swept Oct 2026, registration from the registry's RDAP service. How the web is hosted

Subdomains

HostTechs
rakuten.co.uk 27
old.rakuten.co.uk 18
member.insight.rakuten.co.uk 14
link.newsletter.rakuten.co.uk 10
www.rakuten.co.uk 10
discover.rakuten.co.uk 8

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