Technology history for smartwool.co.uk

2026 3 dropped

• dropped Braintree Mar 2026 · Payment processors
• dropped Google AdSense Mar 2026 · Advertising
• dropped Klarna Checkout Mar 2026 · Payment processors

2025 4 added · 5 dropped · 1 switched

• dropped Amazon S3 Jul 2025 · CDN
• dropped Amazon Web Services Jul 2025 · PaaS
• added Braintree Jul 2025 · Payment processors
• dropped Plyr Jul 2025 · Video players
• dropped Font Awesome Jun 2025 · Font scripts
• dropped jQuery Migrate Jun 2025 · JavaScript libraries
• added Amazon S3 May 2025 · CDN
• added Amazon Web Services May 2025 · PaaS
• added Microsoft Advertising May 2025 · Advertising
• switched Vimeo → Plyr May 2025 · Video players

2024 2 added · 4 dropped

• dropped core-js Sep 2024 · JavaScript libraries
• dropped Facebook Pixel Sep 2024 · Analytics
• dropped Microsoft Advertising Sep 2024 · Advertising
• dropped Microsoft Clarity Sep 2024 · Analytics
• added Google AdSense Jul 2024 · Advertising
• added reCAPTCHA Jun 2024 · Security

2023 14 added · 7 dropped

• added lit-element Dec 2023 · JavaScript libraries
• added lit-html Dec 2023 · JavaScript libraries
• added Clerk.io Sep 2023 · Personalisation
• added core-js Jun 2023 · JavaScript libraries
• added Facebook Pixel Jun 2023 · Analytics
• dropped Amazon Pay Apr 2023 · Payment processors
• dropped Apache HTTP Server Apr 2023 · Web servers
• dropped Lodash Apr 2023 · JavaScript libraries
• dropped Login with Amazon Apr 2023 · Authentication
• added Microsoft Clarity Apr 2023 · Analytics
• dropped reCAPTCHA Apr 2023 · Security
• dropped Ubuntu Apr 2023 · Operating systems
• dropped Varnish Apr 2023 · Caching
• added Bootstrap Mar 2023 · UI frameworks
• added Google Cloud Mar 2023 · IaaS
• added Google Cloud CDN Mar 2023 · CDN
• added Microsoft Advertising Mar 2023 · Advertising
• added Moment.js Mar 2023 · JavaScript libraries
• added Swiper Mar 2023 · JavaScript libraries
• added Underscore.js Mar 2023 · JavaScript libraries
• added Vimeo Mar 2023 · Video players

2022 33 added · 10 dropped

• dropped core-js Dec 2022 · JavaScript libraries
• added HTTP/3 Sep 2022 · Miscellaneous
• added Open Graph Sep 2022 · Miscellaneous
• added Amazon Pay Aug 2022 · Payment processors
• added Apache HTTP Server Aug 2022 · Web servers
• added Cart Functionality Aug 2022 · Ecommerce
• added Cloudflare Aug 2022 · CDN
• added Cloudflare Bot Management Aug 2022 · Security
• added core-js Aug 2022 · JavaScript libraries
• added Font Awesome Aug 2022 · Font scripts
• added Google Analytics Aug 2022 · Analytics
• added Google Tag Manager Aug 2022 · Tag managers
• added iubenda Aug 2022 · Cookie compliance
• added jQuery Aug 2022 · JavaScript libraries
• added jQuery Migrate Aug 2022 · JavaScript libraries
• added jQuery UI Aug 2022 · JavaScript libraries
• added Klarna Checkout Aug 2022 · Payment processors
• added Lodash Aug 2022 · JavaScript libraries
• added Login with Amazon Aug 2022 · Authentication
• added Magento Aug 2022 · Ecommerce
• added MailChimp Aug 2022 · Marketing automation
• added MySQL Aug 2022 · Databases
• added PHP Aug 2022 · Programming languages
• added Prototype Aug 2022 · JavaScript frameworks
• added React Aug 2022 · JavaScript frameworks
• added reCAPTCHA Aug 2022 · Security
• added RequireJS Aug 2022 · JavaScript frameworks
• added Ubuntu Aug 2022 · Operating systems
• added Varnish Aug 2022 · Caching
• added Zendesk Aug 2022 · Documentation
• added Cloudflare May 2022 · CDN
• added Cloudflare Bot Management May 2022 · Security
• added Magento May 2022 · Ecommerce
• added MySQL May 2022 · Databases
• dropped Bootstrap Mar 2022 · UI frameworks
• dropped Facebook Mar 2022 · Widgets
• dropped Facebook Pixel Mar 2022 · Analytics
• dropped Google Ads Conversion Tracking Mar 2022 · Analytics
• dropped Hotjar Mar 2022 · Analytics
• dropped Microsoft Advertising Mar 2022 · Advertising
• dropped Microsoft Clarity Mar 2022 · Analytics
• dropped Yandex.Metrika Mar 2022 · Analytics
• dropped Datadog Jan 2022 · RUM

2021 22 added · 6 dropped

• added iubenda Dec 2021 · Cookie compliance
• added Klarna Checkout Dec 2021 · Buy now pay later
• added Microsoft Clarity Dec 2021 · Analytics
• dropped Wheelio Dec 2021 · Widgets
• added Google Ads Conversion Tracking Nov 2021 · Analytics
• added core-js Sep 2021 · JavaScript libraries
• added Wheelio Sep 2021 · Widgets
• added Amazon Pay Jul 2021 · Payment processors
• added Cart Functionality Jul 2021 · Ecommerce
• added Datadog Jul 2021 · RUM
• added Facebook Pixel Jul 2021 · Analytics
• added jQuery Migrate Jul 2021 · JavaScript libraries
• added jQuery UI Jul 2021 · JavaScript libraries
• added Lodash Jul 2021 · JavaScript libraries
• added Login with Amazon Jul 2021 · Social logins
• added Prototype Jul 2021 · JavaScript frameworks
• added React Jul 2021 · JavaScript libraries
• added RequireJS Jul 2021 · JavaScript frameworks
• dropped Cart Functionality Jun 2021 · w
• added Zendesk May 2021 · Live chat
• dropped jQuery Migrate Mar 2021 · JavaScript libraries
• dropped jQuery UI Mar 2021 · JavaScript libraries
• dropped Prototype Mar 2021 · JavaScript frameworks
• dropped RequireJS Mar 2021 · JavaScript frameworks
• added Bootstrap Feb 2021 · UI frameworks
• added MailChimp Feb 2021 · e
• added Microsoft Advertising Feb 2021 · e
• added Yandex.Metrika Feb 2021 · e

2020 2 added · 1 dropped

• added Cart Functionality Aug 2020 · Ecommerce
• dropped Google Analytics Enhanced eCommerce Jul 2020 · Analytics
• added Hotjar Mar 2020 · Analytics