What powers thegeneral.com?
Last seen Jun 2026 · 48 technologies across 21 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| automobile insurance | #2 | 81,800 |
| car insurance companies | #1 | 25,100 |
| auto insurance | #5 | 23,700 |
| vehicle insurance quotes | #7 | 21,100 |
| the general insurance | #1 | 20,600 |
| the general auto insurance | #1 | 11,300 |
| high risk auto insurance | #1 | 10,100 |
| car insurance | #8 | 9,900 |
| car insurance | #8 | 9,900 |
| the general insurance quote | #1 | 8,200 |
| affordable car insurance quotes | #5 | 4,200 |
| best car insurance agencies | #6 | 3,700 |
| the general login | #1 | 3,700 |
| cheap auto insurance quotes online | #2 | 3,300 |
| low cost car insurance online | #4 | 3,300 |
| direct general quote | #4 | 3,300 |
| cheap auto insurance | #3 | 3,200 |
| affordable car insurance | #5 | 3,200 |
| inexpensive auto insurance | #14 | 3,100 |
| auto coverage | #4 | 3,000 |
| best car insurance providers | #7 | 2,800 |
| best car insurance companies | #7 | 2,800 |
| car insurance for high risk drivers | #1 | 2,500 |
| car insurance for high risk drivers | #1 | 2,500 |
| car insurance quotation online | #7 | 2,300 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 87% phone
- 13% desktop
United States
India
Mexico
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.32 / 10 · ranked #185,745 of all domains
203 referring domains · OpenPageRank
Search traffic
392,000 est. monthly organic visits (US)
20,772 keywords in Google's top 30
Core Web Vitals
| LCP | 2.2 s |
| INP | 225 ms |
| CLS | 0 |
| TTFB | 1100 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 2.1 MB · 86 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.thegeneral.com | 28 |
| thegeneral.com | 22 |
| my.thegeneral.com | 17 |
| account.thegeneral.com | 14 |
| claims.thegeneral.com | 11 |
| share.thegeneral.com | 3 |
Full technology history →
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Recent changes
- dropped theTradeDesk Jun 2026
- dropped Cloudflare May 2026
- dropped Cloudflare Bot Management May 2026
- detected Tailwind CSS May 2026
- detected Amazon Advertising Feb 2026
- detected Amazon Webstore Feb 2026
- detected LiveRamp DPM Feb 2026
- detected Reddit Ads Feb 2026
- detected Snowplow Analytics Feb 2026
- detected theTradeDesk Feb 2026
- dropped Amazon Advertising Sep 2025
- dropped Amazon Webstore Sep 2025
- dropped LiveRamp DPM Sep 2025
- dropped Reddit Ads Sep 2025
- dropped Snowplow Analytics Sep 2025
- dropped theTradeDesk Sep 2025
- detected OneTrust Aug 2025