What powers theory.com?
Last seen Jun 2026 · 63 technologies across 32 categories
Accessibility
AudioEye
since Aug 2020
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since Aug 2018
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since Aug 2025
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since Jun 2018
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since Sep 2021
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since Dec 2021
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since Sep 2022
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since Jan 2025
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since Mar 2025
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since Jan 2019
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Akamai
since Aug 2019
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since Apr 2018
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Amplience
since Feb 2022
Cookie compliance
OneTrust
since Jul 2021
CRM
Salesforce
since Feb 2021
Cross border ecommerce
Global-e
since Aug 2020
Documentation
Zendesk
since May 2021
Ecommerce
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since Oct 2020
Salesforce Commerce Cloud
since Apr 2018
Sendgrid
since Aug 2022
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Digioh
since Aug 2025
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Amazon ALB
since Aug 2021
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since May 2022
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since Aug 2021
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since Aug 2025
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since Apr 2026
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since Jun 2022
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since Jun 2021
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since Aug 2021
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since Nov 2021
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since Sep 2023
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since Sep 2021
Segmentation
Adobe Audience Manager
since Aug 2022
Tag managers
Google Tag Manager
since Apr 2018
Yottaa
since Feb 2021
UI frameworks
Animate.css
since May 2022
Bootstrap
since Jan 2019
Video players
VideoJS
since Mar 2020
Web servers
Apache HTTP Server
since Sep 2025
Nginx
since Jan 2019
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Aug 2022
Widgets
Facebook
since Jun 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| theory | #1 | 50,200 |
| theory | #1 | 50,200 |
| theory clothing | #1 | 2,300 |
| theory clothing | #1 | 2,300 |
| linen pants | #5 | 1,500 |
| sweater | #8 | 1,500 |
| clothing stores clothing | #30 | 1,400 |
| men's | #8 | 980 |
| theory soho | #1 | 670 |
| pants | #11 | 620 |
| theory outlet online | #1 | 580 |
| theory clothing sale | #1 | 580 |
| theory clothing sale | #1 | 580 |
| women's apparel online | #7 | 570 |
| theory clothing store | #1 | 490 |
| theory clothing store | #1 | 490 |
| mid rise pants | #1 | 490 |
| cotton zip up hoodie | #3 | 480 |
| common projects | #6 | 460 |
| theory pants | #1 | 440 |
| theory pants | #1 | 440 |
| no sleeve turtleneck | #4 | 400 |
| common projects achilles low | #2 | 390 |
| dress white dress | #71 | 390 |
| women in suits | #5 | 380 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 50% phone
- 50% desktop
United States
United Kingdom
Canada
Australia
South Korea
Singapore
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.91 / 10 · ranked #116,115 of all domains
369 referring domains · OpenPageRank
Search traffic
181,600 est. monthly organic visits (US)
99,347 keywords in Google's top 30
Core Web Vitals
| LCP | 3.3 s |
| INP | 125 ms |
| CLS | 0.05 |
| TTFB | 1700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 4.0 MB · 117 requests
- Structured data: OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.theory.com | 44 |
| outlet.theory.com | 36 |
| au.theory.com | 29 |
| eu.theory.com | 29 |
| hk.theory.com | 29 |
| sg.theory.com | 29 |
| tw.theory.com | 29 |
| uk.theory.com | 29 |
| stores.theory.com | 13 |
| preferences.em.theory.com | 4 |
| e.em.theory.com | 2 |
Full technology history →
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Recent changes
- dropped Riskified Jun 2026
- detected Narvar Apr 2026
- dropped FingerprintJS Mar 2026
- dropped LiveIntent Mar 2026
- detected Snowplow Analytics Mar 2026
- dropped Mautic Jan 2026
- detected Riskified Jan 2026
- detected FingerprintJS Dec 2025
- detected LiveIntent Dec 2025
- detected Mautic Nov 2025
- dropped Riskified Oct 2025
- detected Azure Aug 2025
- detected Digioh Aug 2025
- detected HTTP/3 Aug 2025
- detected ID5 Aug 2025