What powers vaseline.com?
Last seen Jun 2026 · 45 technologies across 22 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| vaseline petrolatum | #1 | 2,500 |
| cocoa oil for skin | #4 | 1,500 |
| vaseline lotion | #3 | 1,300 |
| can vaseline go bad | #2 | 1,300 |
| does vaseline go bad | #2 | 1,300 |
| does vaseline expire | #2 | 1,300 |
| vaseline lip therapy rosy lips | #1 | 1,000 |
| can vaseline expire | #2 | 980 |
| vaseline lip therapy | #4 | 890 |
| vaseline intensive care advanced repair lotion | #1 | 880 |
| vaseline intensive care advanced repair | #1 | 880 |
| vaseline advanced repair | #1 | 880 |
| can vaseline help eczema | #1 | 730 |
| vaseline rosy lip therapy | #1 | 670 |
| vaseline oil | #2 | 660 |
| vaseline cocoa butter | #1 | 600 |
| can you eat vaseline | #1 | 580 |
| vaseline hand lotion | #1 | 580 |
| vaseline ingredients | #2 | 540 |
| what is vaseline made of | #2 | 540 |
| is vaseline good for your lips | #2 | 540 |
| what is petroleum jelly | #3 | 530 |
| vaseline intensive care | #1 | 490 |
| vaseline face care | #1 | 490 |
| is vaseline good for eczema | #1 | 430 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 85% phone
- 9% desktop
- 6% tablet
United States
India
United Kingdom
Indonesia
Canada
Mexico
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.58 / 10 · ranked #148,775 of all domains
270 referring domains · OpenPageRank
Search traffic
88,700 est. monthly organic visits (US)
30,689 keywords in Google's top 30
Core Web Vitals
| LCP | 2.6 s |
| INP | 175 ms |
| CLS | 0.05 |
| TTFB | 1300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Akamai
- Weight: 5.0 MB · 254 requests
- Structured data: JSON-LD, Microdata, OpenGraph
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.vaseline.com | 24 |
| healingproject.vaseline.com | 17 |
| skinhealthqr.vaseline.com | 11 |
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Recent changes
- dropped Adobe Audience Manager Jan 2026
- dropped theTradeDesk Jan 2026