What powers nbcnews.com?
Last seen Jun 2026 · 92 technologies across 34 categories
Advertising
Amazon Advertising
since Jun 2021
Criteo
since Nov 2018
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Jun 2018
Google Publisher Tag
since Feb 2021
LiveRamp DPM
since Feb 2022
Rubicon Project
since Feb 2023
Taboola
since Jun 2021
Twitter Ads
since Jul 2021
Advertising Networks
AppNexus
since Apr 2020
Affiliate programs
Skimlinks
since Jul 2021
Analytics
Adobe Analytics
since Jun 2018
Branch
since Oct 2021
Chartbeat
since Apr 2020
comScore
since Jun 2018
Datadog
since Feb 2023
Google Analytics
since Jun 2018
Hotjar
since Jun 2018
Moat
since Feb 2021
Parse.ly
since Jun 2018
Snowplow Analytics
since Jul 2021
VWO
since Apr 2022
Authentication
Facebook Login
since Jul 2021
CDN
Akamai
since Mar 2019
Amazon CloudFront
since Jan 2019
Amazon S3
since May 2019
cdnjs
since Oct 2021
Cloudflare
since Mar 2022
jQuery CDN
since Feb 2022
CMS
WordPress
since Apr 2020
Cookie compliance
OneTrust
since Oct 2021
Customer data platform
Adobe Experience Platform Identity Service
since Jul 2021
mParticle
since Oct 2021
Databases
MySQL
since Apr 2020
Amazon SES
since Nov 2025
Font scripts
Google Font API
since Feb 2020
Form builders
Digioh
since May 2025
JavaScript frameworks
JavaScript Libraries
Live chat
WhatsApp Business Chat
since Feb 2022
Marketing automation
Sailthru
since Jul 2021
Miscellaneous
Operating Systems
Windows Server
since Apr 2020
PaaS
Amazon Web Services
since Jan 2019
Atlassian Statuspage
since Jan 2023
Azure
since Sep 2024
WP Engine
since Apr 2020
Performance
Priority Hints
since Sep 2023
Personalisation
Programming languages
RUM
Akamai mPulse
since May 2025
Security
Cloudflare Bot Management
since Mar 2022
DataDome
since Apr 2024
HSTS
since Nov 2022
reCAPTCHA
since Feb 2020
Segmentation
Adobe Audience Manager
since Oct 2021
Static site generator
Tag managers
Adobe DTM
since Jan 2019
Adobe Experience Platform Launch
since Jul 2021
Google Tag Manager
since Jun 2018
Video players
Web frameworks
Microsoft ASP.NET
since Apr 2020
Web Servers
Widgets
WordPress plugins
Jetpack
since Feb 2022
WordPress themes
Twenty Fourteen
since Feb 2022
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| amazon | #10 | 853,200 |
| costco | #8 | 367,900 |
| home depot | #10 | 315,300 |
| walmart | #17 | 119,500 |
| amazon prime membership | #6 | 92,600 |
| nbc | #2 | 89,100 |
| black friday deals | #4 | 65,900 |
| sam's club membership | #3 | 40,100 |
| news today | #3 | 39,800 |
| costco | #66 | 39,200 |
| taylor swift nude | #1 | 33,400 |
| netflix | #30 | 28,600 |
| nbc nightly news with lester holt | #1 | 27,500 |
| nbc nightly news | #1 | 27,500 |
| charlie kirk | #33 | 23,300 |
| mattress firm | #6 | 20,900 |
| sherri papini | #2 | 20,000 |
| flying to miami | #3 | 19,600 |
| sam's club | #17 | 17,500 |
| dulles international airport | #7 | 17,200 |
| current events | #2 | 16,300 |
| sam's membership | #3 | 16,100 |
| chase | #27 | 15,700 |
| columbine killers | #2 | 14,700 |
| miami international | #7 | 12,900 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 80% phone
- 18% desktop
- 2% tablet
United States
Canada
Ireland
New Zealand
Germany
United Kingdom
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
9.01 / 10 · ranked #346 of all domains
54,645 referring domains · OpenPageRank
Search traffic
7,240,000 est. monthly organic visits (US)
2,091,036 keywords in Google's top 30
Core Web Vitals
| LCP | 1.4 s |
| INP | 100 ms |
| CLS | 0.05 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 61.8 MB · 621 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.nbcnews.com | 51 |
| link.nbcnews.com | 38 |
| elections.nbcnews.com | 23 |
| press.nbcnews.com | 22 |
| usnews.nbcnews.com | 19 |
| apps.nbcnews.com | 17 |
| vitals.nbcnews.com | 17 |
| shop.nbcnews.com | 16 |
| beta.nbcnews.com | 14 |
| activate.nbcnews.com | 10 |
| lite.nbcnews.com | 5 |
Full technology history →
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Recent changes
- detected DataDome Jun 2026
- dropped Cart Functionality Dec 2025
- detected Amazon SES Nov 2025