What powers vegemite.com.au?
Last seen Aug 2026 · 48 technologies across 25 categories
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AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Sep 2026.
- robots.txt found
- llms.txt not found
- ai.txt not found
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| vegemite | #5 | 5,200 |
| vegemite | #87 | 230 |
| vegemite | #29 | 230 |
| vegemite nutrition label | #1 | 120 |
| vegemite recipes | #2 | 120 |
| vegemite nutrition | #3 | 57 |
| what is vegemite | #55 | 57 |
| vegemite and toast | #7 | 49 |
| is vegemite vegetarian | #2 | 42 |
| cheese vegemite | #1 | 33 |
| vegemite online store | #1 | 33 |
| vegemite cheese | #1 | 33 |
| vegemite & cheese | #1 | 30 |
| vegemite low salt | #2 | 28 |
| tiger toast | #1 | 27 |
| where is vegemite from | #3 | 25 |
| what is vegemite made of | #16 | 23 |
| vegemite logo | #1 | 21 |
| vegemite australia | #2 | 21 |
| australian vegemite | #2 | 21 |
| is vegemite vegan | #3 | 19 |
| vegemite sandwich | #63 | 17 |
| vegemite cheesybite | #1 | 16 |
| cheese and vegemite sandwich | #1 | 12 |
| vegemite sodium content | #2 | 11 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Audience
- 75% phone
- 25% desktop
Australia
United Kingdom
New Zealand
United States
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.31 / 10 · ranked #196,869 of all domains
168 referring domains · OpenPageRank
Search traffic
6,700 est. monthly organic visits (US)
368 keywords in Google's top 30
Core Web Vitals
| LCP | 3.2 s |
| INP | 100 ms |
| CLS | 0.05 |
| TTFB | 2200 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: English (Australia)
- Weight: 10.8 MB · 132 requests
- WordPress theme: vegemite-2020 · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
- VEGEMITE
From the homepage's own structured data (Sep 2026).
Infrastructure
- Hosted on Amazon Web Services (13.238.181.188)
- DNS: Amazon Route 53
- Email: Microsoft 365
- Email security: SPF (hard fail), no DMARC record
- SSL: Amazon Trust Services, RSA 2048, expires Dec 2026
- Common Crawl link graph: rank 565,072, 4 hosts
- Verified with: Google, Meta Business, Microsoft 365
DNS records as swept Sep 2026, certificate as seen Sep 2026. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| vegemite.com.au | 41 |
| happybirthday.vegemite.com.au | 19 |
| store.vegemite.com.au | 17 |
Full technology history →
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Recent changes
- detected Google Analytics for WooCommerce Jul 2026
- detected Amazon ALB Jun 2026
- detected Unpkg May 2026
- detected Google Font API Apr 2026
- detected PayPal Apr 2026
- detected WooCommerce PayPal Payments Apr 2026