What powers wilko.com?
Last seen Jun 2026 · 47 technologies across 27 categories
Advertising
Google AdSense
since Jun 2018
Analytics
Google Analytics
since Jun 2018
Google Analytics Enhanced eCommerce
since Jun 2018
Matomo Analytics
since Aug 2020
New Relic
since Jun 2018
Authentication
Facebook Login
since Jul 2021
Caching
W3 Total Cache
since Aug 2018
CDN
CMS
CRM
SAP
since Oct 2022
Databases
MySQL
since Aug 2018
Documentation
Zendesk
since Mar 2023
Ecommerce
Cart Functionality
since Aug 2020
SAP Commerce Cloud
since Aug 2020
Font scripts
Google Font API
since Jun 2018
Twitter Emoji (Twemoji)
since Aug 2018
Hosting panels
Plesk
since Aug 2018
JavaScript graphics
Chart.js
since Jun 2018
JavaScript libraries
Miscellaneous
PaaS
Amazon Web Services
since May 2021
Programming languages
Reverse proxies
Envoy
since May 2025
Search engines
Yext
since Jul 2023
Security
Cloudflare Bot Management
since Oct 2021
HSTS
since Sep 2022
Tag managers
Google Tag Manager
since Apr 2018
UI frameworks
Bootstrap
since Aug 2018
Video players
YouTube
since Aug 2018
Web servers
Apache HTTP Server
since Apr 2018
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Jan 2024
Widgets
Facebook
since Jun 2018
WordPress plugins
Slider Revolution
since Aug 2018
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| wilko near me | #1 | 160 |
| wilko | #1 | 74 |
| wilco farm stores | #29 | 64 |
| wilko steam irons | #1 | 64 |
| wilko irons | #1 | 64 |
| baubles | #95 | 57 |
| bauble | #84 | 53 |
| wilko near me | #3 | 53 |
| wilko boots | #1 | 52 |
| costway | #56 | 47 |
| reptile gardens sd | #75 | 47 |
| wilko store | #1 | 43 |
| wilko lighter | #2 | 42 |
| castles n coasters arizona | #92 | 38 |
| castles n coasters arizona | #92 | 38 |
| wilkinsons uk | #1 | 33 |
| pet pram | #69 | 31 |
| wilko beach | #2 | 28 |
| coal shovel wilko | #2 | 23 |
| skeletons | #84 | 23 |
| bean traders durham | #67 | 21 |
| wilko storage | #1 | 21 |
| uk wall socket | #39 | 21 |
| uk socket | #70 | 21 |
| microwaves at wilko | #1 | 21 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 86% phone
- 11% desktop
- 3% tablet
United Kingdom
Isle of Man
Pakistan
Ukraine
Ireland
United States
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.29 / 10 · ranked #89,686 of all domains
483 referring domains · OpenPageRank
Search traffic
3,100 est. monthly organic visits (US)
12,412 keywords in Google's top 30
Core Web Vitals
| LCP | 1.9 s |
| INP | 175 ms |
| CLS | 0.1 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United Kingdom)
- CDN: Cloudflare
- Weight: 0.3 MB · 13 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| life.wilko.com | 19 |
| www.wilko.com | 19 |
| beta.wilko.com | 13 |
| stores.wilko.com | 13 |
| corporate.wilko.com | 8 |
| help.wilko.com | 8 |
| info.wilko.com | 5 |
| www.vendorportal.wilko.com | 3 |