What powers wilton.com?
Last seen Jun 2026 · 77 technologies across 32 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| cake decorating courses | #3 | 790 |
| cookie sheets | #6 | 750 |
| cake decorating classes | #2 | 660 |
| christmas cupcakes | #2 | 660 |
| piping tips | #1 | 600 |
| cake decorating classes near me | #4 | 600 |
| mini muffin pan | #3 | 590 |
| cake design tools | #2 | 580 |
| wilton piping tips | #1 | 580 |
| cake size guide | #1 | 550 |
| wilton cake pans | #2 | 540 |
| cake decorating ideas | #2 | 540 |
| cake design classes | #4 | 530 |
| can i substitute cream for milk | #4 | 530 |
| log cake recipe | #6 | 460 |
| chocolate covered strawberries | #11 | 450 |
| blue icing | #1 | 430 |
| cake decorating supplies | #5 | 430 |
| cake sizes and portions | #1 | 400 |
| wilton buttercream recipe | #3 | 390 |
| wilton buttercream frosting recipe | #3 | 390 |
| green food coloring | #2 | 390 |
| candy melts | #1 | 370 |
| wilton baking pans | #1 | 370 |
| wilton meringue powder | #2 | 350 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 71% phone
- 26% desktop
- 3% tablet
United States
Canada
New Zealand
India
Germany
United Kingdom
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.02 / 10 · ranked #41,477 of all domains
1,149 referring domains · OpenPageRank
Search traffic
106,200 est. monthly organic visits (US)
36,811 keywords in Google's top 30
Core Web Vitals
| LCP | 1.7 s |
| INP | 175 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare, Google
- Weight: 6.4 MB · 239 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.wilton.com | 41 |
| wilton.com | 37 |
| classsearch.wilton.com | 27 |
| blog.wilton.com | 23 |
| sweetstudio.wilton.com | 15 |
| wiltonprint.wilton.com | 6 |
Full technology history →
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Recent changes
- detected Google Cloud Jun 2026
- detected Google Cloud CDN Jun 2026
- detected Mautic Jun 2026
- detected PDF.js Jun 2026
- detected MUI Feb 2026
- dropped Bazaarvoice Curation Dec 2025
- dropped Bazaarvoice Reviews Dec 2025
- detected Snowplow Analytics Oct 2025
- detected Priority Hints Aug 2025
- detected Swiper Aug 2025