What powers woolmark.com?
Last seen Jun 2026 · 26 technologies across 15 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| what is merino wool | #1 | 1,600 |
| merino wool sheep | #3 | 790 |
| how to wash wool | #2 | 580 |
| how do you clean a wool blanket | #1 | 550 |
| wool detergent | #2 | 440 |
| how to wash a wool blanket | #2 | 440 |
| how to wash a wool sweater | #1 | 330 |
| merino | #7 | 310 |
| where does wool come from | #1 | 270 |
| wool& clothing | #6 | 250 |
| wool sweater cleaning | #1 | 220 |
| how to wash wool jacket | #2 | 210 |
| merino animal | #8 | 160 |
| can you wash wool | #2 | 140 |
| is wool waterproof | #2 | 140 |
| wool wash detergent | #3 | 140 |
| wool laundry detergent | #4 | 130 |
| laundry soap for wool | #4 | 130 |
| can you iron wool | #1 | 110 |
| merinos | #11 | 110 |
| wool sock care | #1 | 97 |
| how to clean wool clothes | #1 | 97 |
| how to wash wool clothes | #1 | 97 |
| how to wash socks | #2 | 96 |
| can you wash a wool blanket | #1 | 90 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 56% phone
- 43% desktop
- 1% tablet
Australia
United States
India
Germany
United Kingdom
France
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.23 / 10 · ranked #94,234 of all domains
428 referring domains · OpenPageRank
Search traffic
16,200 est. monthly organic visits (US)
3,650 keywords in Google's top 30
Core Web Vitals
| LCP | 3 s |
| INP | 100 ms |
| CLS | 0.05 |
| TTFB | 900 ms |
Real user p75, Chrome UX Report, Jun 2026.
Subdomains
| Host | Techs |
|---|---|
| www.woolmark.com | 24 |
| my.woolmark.com | 7 |
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Recent changes
- dropped Microsoft ASP.NET Sep 2025
- dropped Optimizely Content Management Sep 2025
- detected Microsoft Application Insights Aug 2025