What powers asos.com?
Last seen Jun 2026 · 63 technologies across 28 categories
A/B Testing
Advertising
Analytics
Authentication
CDN
CMS
Cookie compliance
Customer data platform
Documentation
Ecommerce
JavaScript frameworks
JavaScript libraries
Marketing automation
Miscellaneous
PaaS
Payment processors
Programming languages
RUM
Search engines
Security
Segmentation
Tag managers
UI frameworks
Video players
Web frameworks
Web servers
Webmail
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| princess polly | #4 | 60,300 |
| cotton on | #7 | 9,400 |
| top | #6 | 8,300 |
| black jeans | #1 | 8,300 |
| asos us | #1 | 7,500 |
| stradivarius | #3 | 7,200 |
| blouse | #5 | 6,300 |
| only | #5 | 6,300 |
| free people | #12 | 5,600 |
| online shopping | #3 | 5,400 |
| online fashion retailers | #1 | 5,000 |
| maxi dresses | #1 | 5,000 |
| topshop | #2 | 4,000 |
| princess polly dresses | #2 | 4,000 |
| missguided | #2 | 4,000 |
| asos maternity clothes | #1 | 3,400 |
| black female sneakers | #2 | 3,300 |
| winter clothes male | #1 | 3,000 |
| asos return policy | #1 | 3,000 |
| abercrombie | #47 | 2,900 |
| adidas | #48 | 2,900 |
| asos dresses | #2 | 2,700 |
| arket | #3 | 2,600 |
| asos returns | #1 | 2,300 |
| dress size chart | #1 | 2,300 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 70% phone
- 29% desktop
- 1% tablet
Germany
United Kingdom
France
Italy
Spain
Netherlands
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.23 / 10 · ranked #4,859 of all domains
5,643 referring domains · OpenPageRank
Search traffic
792,600 est. monthly organic visits (US)
511,424 keywords in Google's top 30
Core Web Vitals
| LCP | 2.9 s |
| INP | 200 ms |
| CLS | 0 |
| TTFB | 800 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- CDN: Akamai
- Weight: 2.8 MB · 78 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.asos.com | 32 |
| marketplace.asos.com | 29 |
| m.marketplace.asos.com | 28 |
| secure.asos.com | 28 |
| my.asos.com | 22 |
| marketplace-content.asos.com | 18 |
| asoscareers.asos.com | 17 |
| m.asos.com | 11 |
| us.asos.com | 11 |
| social.asos.com | 5 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Mixpanel Dec 2025
- detected VideoJS Dec 2025
- detected Adobe Experience Platform Launch Nov 2025
- detected Zendesk Nov 2025
- detected Braze Oct 2025
- dropped PerimeterX Oct 2025
- detected DocuSign Aug 2025