What powers ft.com?
Last seen Jun 2026 · 202 technologies across 47 categories
A/B Testing
Google Optimize
since Jun 2021
Optimizely
since Oct 2020
Advertising
AdRoll
since Sep 2021
DoubleClick for Publishers (DFP)
since Jun 2018
Google AdSense
since Aug 2018
Google Publisher Tag
since Feb 2021
Integral Ad Science
since Oct 2024
Linkedin Ads
since May 2025
Microsoft Advertising
since Aug 2023
Sizmek
since Feb 2022
Twitter Ads
since Apr 2021
Analytics
Chartbeat
since Jun 2018
FullStory
since Aug 2021
Google Analytics
since Aug 2018
Google Analytics Enhanced eCommerce
since Feb 2020
HubSpot Analytics
since Sep 2023
Leadfeeder
since Mar 2026
Linkedin Insight Tag
since Feb 2021
Matomo Analytics
since Sep 2023
Microsoft Clarity
since Aug 2023
Moat
since Feb 2021
Oracle Moat Measurement
since Oct 2023
Snowplow Analytics
since May 2021
Twitter Analytics
since Apr 2021
Authentication
Google Sign-in
since Aug 2022
Caching
Varnish
since Aug 2018
CDN
Amazon CloudFront
since Feb 2020
Amazon S3
since Sep 2019
cdnjs
since Nov 2021
Cloudflare
since Aug 2018
Cloudinary
since Feb 2021
Fastly
since Aug 2018
Google Cloud CDN
since Dec 2023
Google Hosted Libraries
since Feb 2022
jQuery CDN
since Feb 2022
jsDelivr
since Aug 2022
Unpkg
since Sep 2021
CMS
Cookie compliance
Sourcepoint
since May 2026
CRM
Intercom
since Jan 2023
Salesforce
since Aug 2022
Customer data platform
Exponea
since Aug 2022
Databases
MySQL
since Aug 2022
Development
Microsoft Visual Studio
since Oct 2025
Digital asset management
Frontify
since Jan 2023
Documentation
Ecommerce
Cart Functionality
since Nov 2021
Editors
Font scripts
IaaS
Google Cloud
since Apr 2022
Issue trackers
JavaScript frameworks
JavaScript graphics
Chart.js
since Aug 2018
JavaScript Libraries
AOS
since Feb 2021
Axios
since Dec 2023
Choices
since Feb 2021
Clipboard.js
since Jun 2025
Closure Library
since Nov 2023
crypto-js
since Apr 2022
Glide.js
since Feb 2023
Howler.js
since Mar 2025
LazySizes
since Feb 2022
Loadable-Components
since Feb 2023
Marked
since Apr 2019
Preact
since Apr 2022
scrollreveal
since Aug 2022
Slick
since Dec 2020
Swiper
since Sep 2022
Underscore.js
since Aug 2020
Live chat
HubSpot Chat
since Sep 2023
Load balancers
Amazon ALB
since Aug 2022
Maps
Google Maps
since Sep 2023
Marketing automation
HubSpot
since Aug 2020
MailChimp
since Apr 2023
Pardot
since Sep 2020
Salesforce Marketing Cloud Account Engagement
since Dec 2022
Miscellaneous
Babel
since Aug 2020
DocuSign
since Dec 2023
Google Cloud Storage
since Jul 2024
Google Code Prettify
since Aug 2018
HTTP/3
since Apr 2023
Open Graph
since Sep 2022
parcel
since Jul 2021
Permutive
since Jun 2021
Prism
since Nov 2018
PWA
since Aug 2022
RSS
since Dec 2022
SWC
since Dec 2022
Vite
since Apr 2024
Webpack
since Aug 2018
Websocket
since Jun 2026
Operating systems
PaaS
Amazon Web Services
since Apr 2019
Atlassian Statuspage
since Jan 2023
GitHub Pages
since Aug 2018
Heroku
since Aug 2020
Platform.sh
since May 2019
Vercel
since Dec 2021
WP Engine
since Aug 2022
Page builders
WordPress Site Editor
since Oct 2024
Performance
Google Cloud Trace
since Apr 2022
Priority Hints
since Aug 2023
Programming languages
Retargeting
Google Remarketing Tag
since Jul 2021
Rich text editors
RUM
Security
SEO
Static site generator
Surveys
Qualtrics
since Jul 2021
Tag managers
Google Tag Manager
since Jun 2018
UI frameworks
Bootstrap
since Jan 2019
CivicTheme
since Dec 2024
Material Design Lite
since Aug 2022
SvelteKit
since Apr 2024
Tailwind CSS
since Apr 2022
ZURB Foundation
since Jun 2026
Video players
Web frameworks
Django
since Jul 2021
Express
since Feb 2020
Microsoft ASP.NET
since Aug 2018
Remix
since Nov 2022
Yii
since Aug 2022
Web Servers
Amazon EC2
since Aug 2018
Cowboy
since Aug 2018
Google App Engine
since Sep 2021
IIS
since Aug 2018
Nginx
since Aug 2018
OpenGSE
since Mar 2022
Webmail
Apple iCloud Mail
since Jan 2023
Google Workspace
since Aug 2022
Widgets
WordPress plugins
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| zara | #7 | 64,300 |
| the financial times | #1 | 27,500 |
| financial times | #1 | 27,500 |
| ft update | #1 | 15,000 |
| elon musk | #18 | 11,100 |
| space exploration technologies | #10 | 7,600 |
| artificial general intelligence | #18 | 7,400 |
| openai | #15 | 6,200 |
| tim cook | #6 | 4,600 |
| american eagle | #22 | 3,700 |
| exxon | #26 | 3,500 |
| israel | #88 | 2,900 |
| israel | #46 | 2,900 |
| joe bin | #95 | 2,600 |
| joe bin | #79 | 2,600 |
| telecoms | #5 | 2,300 |
| nigel farage uk | #5 | 2,300 |
| american economy | #6 | 2,300 |
| alphaville | #4 | 2,200 |
| switzerland | #24 | 2,100 |
| tariff | #88 | 1,900 |
| russia | #37 | 1,900 |
| carole king | #8 | 1,800 |
| rf kennedy | #60 | 1,700 |
| ai chatbot | #79 | 1,700 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 61% phone
- 37% desktop
- 2% tablet
United Kingdom
Singapore
Ireland
United States
India
Germany
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
9.10 / 10 · ranked #211 of all domains
61,538 referring domains · OpenPageRank
Search traffic
698,500 est. monthly organic visits (US)
489,218 keywords in Google's top 30
Core Web Vitals
| LCP | 2 s |
| INP | 75 ms |
| CLS | 0.05 |
| TTFB | 1100 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- CDN: Amazon CloudFront
- Weight: 1.1 MB · 85 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| brackenprize.live.ft.com | 47 |
| ebdworkshopasia.bdp.ft.com | 42 |
| asiadiploma.bdp.ft.com | 41 |
| firstroleworkshophk.bdp.ft.com | 41 |
| responsiblebusinesseducation.live.ft.com | 41 |
| achievingclimatecommitments.live.ft.com | 40 |
| aerospaceforum.live.ft.com | 40 |
| aifirstorganisation.live.ft.com | 40 |
| aiintheworkplace.live.ft.com | 40 |
| bankingchallenges.live.ft.com | 40 |
| buildingdigitaltrust.live.ft.com | 40 |
| businessreinvention.live.ft.com | 40 |
| carwebinar.live.ft.com | 40 |
| datadriventransformation.live.ft.com | 40 |
| efficienciesindrugdevelopment.live.ft.com | 40 |
| globalfoodcrisis.live.ft.com | 40 |
| investorscenarioplanning.live.ft.com | 40 |
| livingcrisis.live.ft.com | 40 |
| optimisingclientinteractions.live.ft.com | 40 |
| productiveworkforce.live.ft.com | 40 |
| retailcustomerexperience.live.ft.com | 40 |
| sustainablefoodtransition2.live.ft.com | 40 |
| sustainablefoodtransition3.live.ft.com | 40 |
| techandpoliticsforum.live.ft.com | 40 |
Full technology history →
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Recent changes
- detected SpeedCurve Jun 2026
- detected ZURB Foundation Jun 2026
- dropped BugSnag May 2026
- dropped Quill May 2026
- detected Sourcepoint May 2026
- dropped Sqreen May 2026
- dropped SpeedCurve Mar 2026
- dropped VWO Nov 2025