What powers burton.com?
Last seen Jun 2026 · 99 technologies across 40 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| burton company | #1 | 9,200 |
| snowboard burton snowboards | #1 | 7,500 |
| burton corporation | #1 | 6,200 |
| helm snowboard | #2 | 4,400 |
| visible light transmission | #1 | 3,000 |
| anon mask | #1 | 3,000 |
| anon | #6 | 2,500 |
| burton snowboard step on | #1 | 2,000 |
| snowboard | #3 | 2,000 |
| burton snowboard and bindings | #1 | 1,500 |
| anon goggles | #1 | 1,500 |
| burton boots | #2 | 1,200 |
| burton step on boots | #1 | 1,000 |
| burton step on | #1 | 1,000 |
| step on bindings | #1 | 900 |
| burton custom flying v snowboard | #1 | 880 |
| burton ak | #1 | 820 |
| burton bindings | #2 | 800 |
| snowboard and bindings | #7 | 690 |
| snowboarding gear | #1 | 680 |
| burton flying v | #1 | 660 |
| burton custom flying v | #1 | 660 |
| snowboards | #3 | 590 |
| snowboard size guide | #6 | 560 |
| presents for snowboarders | #1 | 550 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 56% phone
- 42% desktop
- 1% tablet
United States
Japan
United Kingdom
France
Italy
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
7.10 / 10 · ranked #33,318 of all domains
1,184 referring domains · OpenPageRank
Search traffic
152,600 est. monthly organic visits (US)
49,526 keywords in Google's top 30
Core Web Vitals
| LCP | 2.1 s |
| INP | 100 ms |
| CLS | 0.1 |
| TTFB | 1100 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: German
- CDN: Cloudflare
- Weight: 4.9 MB · 363 requests
- Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.burton.com | 30 |
| rentals.burton.com | 25 |
| brand.burton.com | 21 |
| blogs.burton.com | 19 |
| passalong.burton.com | 19 |
| jobs.burton.com | 17 |
| discover.burton.com | 16 |
| stores.burton.com | 15 |
| events.burton.com | 13 |
| info.burton.com | 12 |
| feedback.burton.com | 10 |
| ridersbook.burton.com | 10 |
Full technology history →
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Recent changes
- dropped Contentsquare May 2026
- dropped Pinterest Conversion Tag May 2026
- detected Cloudflare Browser Insights Apr 2026
- detected Dropbox Feb 2026
- dropped Salesforce Service Cloud Feb 2026
- dropped Azure Jan 2026
- detected Klaviyo Jan 2026
- dropped Adobe Audience Manager Aug 2025
- dropped AdRoll Aug 2025
- dropped AdRoll CMP System Aug 2025
- dropped Bloomreach Discovery Aug 2025
- dropped Hotjar Aug 2025
- dropped Linkedin Insight Tag Aug 2025
- dropped Reddit Ads Aug 2025