What powers cerulli.com?

Last seen Jun 2026 · 28 technologies across 19 categories

Analytics

Amplitude
since Dec 2024
Google Analytics
since Mar 2021
Linkedin Insight Tag
since May 2025
Microsoft Clarity
since Jan 2024

CDN

Cloudflare
since Jul 2022

CMS

Craft CMS
since Jul 2022

Font scripts

Google Font API
since Mar 2021

JavaScript frameworks

AngularJS v1.9.11
since Apr 2022

JavaScript libraries

jQuery v3.7.1
since Apr 2022
jQuery UI v1.14.1
since Apr 2022

Load balancers

Amazon ALB
since Aug 2025

Miscellaneous

Open Graph
since Oct 2022
PWA
since Oct 2022

PaaS

Amazon Web Services
since Aug 2025

Programming languages

PHP
since Jul 2022

Security

Cloudflare Bot Management
since Jul 2022
HSTS
since May 2023
reCAPTCHA
since Apr 2022

SEO

SEOmatic
since Jul 2022

Surveys

Qualtrics
since Apr 2022

Tag managers

Google Tag Manager
since Dec 2022

UI frameworks

Tailwind CSS
since Jul 2022

User onboarding

Userpilot
since Aug 2025

Video players

Vimeo
since Jul 2022

Web frameworks

Yii
since Jul 2022

Webmail

Apple iCloud Mail
since Jan 2023
Microsoft 365
since Dec 2022

Top search keywords

KeywordPositionEst. monthly visits
cerulli associates #1 200
great wealth transfer #7 49
trillion #73 47
ria market #7 41
cerulli report #1 33
post merger integration consulting #5 23
cerulli reports #2 18
largest independent broker-dealers #4 17
ria market #11 15
dcalta #3 14
cerulli report #3 11
private markets technology #2 11
fintech consulting firms #4 11
fintech consulting firm #4 11
largest broker-dealers in usa #5 10
sma to etf conversion #1 9
the great wealth transfer #15 8
cerulli reports #4 7
asset allocation model portfolios #5 7
largest broker dealers #6 7
financial tech consultant #6 7
financial technology consulting services #6 6
cerulli report #5 5
what percentage of financial advisors fail #2 5
wirehouses #17 4

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

Audience

  • 81% desktop
  • 19% phone
  • United States

Countries where the site has Chrome traffic, strongest markets first.

Open Page Rank

7.02 / 10 · ranked #39,295 of all domains

795 referring domains · OpenPageRank

Search traffic

690 est. monthly organic visits (US)

490 keywords in Google's top 30

Core Web Vitals

LCP1.6 s
INP25 ms
CLS0.05
TTFB900 ms

Real user p75, Chrome UX Report, Jun 2026.

Page

  • Language: English
  • CDN: Cloudflare
  • Weight: 4.2 MB · 108 requests
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Jul 2026.

Subdomains

HostTechs
www.cerulli.com 23
surveys.cerulli.com 10

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