What powers 
choicemutual.com?
Last seen Sep 2026 · 17 technologies across 14 categories
Advertising
Analytics
Caching
CDN
CMS
Databases
Miscellaneous
PaaS
Performance
Programming languages
Security
Tag managers
Webmail
WordPress plugins
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Oct 2026.
- robots.txt found
- llms.txt found
- ai.txt not found
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| life insurance bmi chart | #1 | 12,300 |
| cremation expenses | #2 | 3,600 |
| funeral plot cost | #1 | 1,200 |
| life insurance old age | #5 | 1,000 |
| aarp life insurance | #7 | 1,000 |
| how much does it cost to cremate someone | #1 | 1,000 |
| cost of burial plot | #1 | 670 |
| whole life insurance rates | #2 | 580 |
| how much does a burial plot cost | #1 | 580 |
| how much is a funeral plot | #1 | 550 |
| colonial penn rates | #1 | 490 |
| colonial penn life insurance rates | #1 | 400 |
| whole life insurance rates by age chart | #2 | 390 |
| bmi chart life insurance | #2 | 390 |
| tree burial | #2 | 350 |
| trustage insurance | #7 | 310 |
| medicaid asset limits | #2 | 310 |
| colonial penn insurance | #11 | 280 |
| colonial penn life insurance company | #15 | 250 |
| burial insurance cost | #1 | 220 |
| colonial penn life insurance rate chart | #1 | 220 |
| average cost of funeral and burial | #1 | 220 |
| burial insurance with no waiting period | #2 | 210 |
| mutual of omaha whole life insurance | #3 | 190 |
| choice mutual | #1 | 180 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Standards: llms.txt
Audience
- 74% phone
- 24% desktop
- 2% tablet
United States
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
6.06 / 10 · ranked #105,673 of all domains
443 referring domains · OpenPageRank
Search traffic
40,100 est. monthly organic visits (US)
4,646 keywords in Google's top 30
Core Web Vitals
| LCP | 1.6 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 2.0 MB · 62 requests
- WordPress theme: choicemutual21 · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
- Choice Mutual
- Founded: 2014
- Industry: Finance and insurance (declares
InsuranceAgency) - Sector: financial services, insurance industry
- Country: United States
- Profiles: Facebook, LinkedIn, Instagram, X, YouTube
From the homepage's own structured data (Sep 2026) and Wikidata (CC0).
Infrastructure
- Registered Apr 2016 (10 years) via GoDaddy.com, LLC, renews Aug 2027
- Hosted on Cloudflare (172.66.40.113, IPv6)
- DNS: Cloudflare DNS
- Email: Google Workspace
- Email security: SPF (soft fail), DMARC monitor only
- SSL: GoDaddy, RSA 2048, expires Feb 2027
- Common Crawl link graph: rank 572,665, 2 hosts
- Verified with: Amazon SES, Google
DNS records as swept Oct 2026, certificate as seen Oct 2026, registration from the registry's RDAP service. How the web is hosted
Full technology history →
Report an incorrect detection
Recent changes
- detected Google Tag Manager Jul 2026
- detected Microsoft Advertising Jul 2026
- dropped Google Font API Apr 2026
- detected Google Font API Jan 2026