What powers 
apple.com?
Last seen Sep 2026 · 111 technologies across 36 categories
A/B Testing
Analytics
Authentication
Caching
CDN
CMS
CRM
Customer data platform
Databases
Ecommerce
Font scripts
Issue trackers
JavaScript frameworks
JavaScript graphics
JavaScript Libraries
Load balancers
Maps
Miscellaneous
Mobile frameworks
Operating systems
PaaS
Performance
Programming languages
Reverse proxies
Rich text editors
RUM
Security
Segmentation
Tag managers
UI frameworks
Video players
Web frameworks
Web servers
Webmail
Widgets
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Oct 2026.
- robots.txt found
- llms.txt not found
- ai.txt not found
- Oct 2026 *: Restricted (was Allowed)
- Sep 2026 *: Allowed (was Restricted)
- Aug 2026 *: Restricted (was Blocked)
- Aug 2026 *: Blocked (was Restricted)
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| maps | #2 | 2,689,200 |
| apple store | #1 | 401,500 |
| apple computer store near me | #1 | 276,200 |
| airpods pro | #1 | 270,100 |
| apple music | #2 | 249,300 |
| ipad | #1 | 228,000 |
| iphone | #1 | 215,300 |
| airpod pro | #1 | 204,600 |
| apple tv | #2 | 160,500 |
| iphone 17 | #1 | 110,000 |
| ipad pro | #1 | 90,600 |
| macbook pro | #1 | 85,100 |
| apple education store | #1 | 82,500 |
| airtag | #1 | 74,800 |
| macbook air | #1 | 68,900 |
| beats electronics | #3 | 66,900 |
| iphone 16 | #1 | 65,400 |
| ipad air | #1 | 65,100 |
| macbook | #2 | 62,600 |
| safari internet browser | #1 | 62,100 |
| air tag | #1 | 61,100 |
| safari browser | #1 | 61,100 |
| apple trade in | #1 | 56,300 |
| ipad mini | #1 | 55,400 |
| mac | #2 | 54,700 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Audience
- 68% phone
- 29% desktop
- 2% tablet
United States
India
Germany
Japan
Brazil
United Kingdom
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
9.66 / 10 · ranked #13 of all domains
669,791 referring domains · OpenPageRank
Search traffic
12,909,000 est. monthly organic visits (US)
1,141,761 keywords in Google's top 30
Core Web Vitals
| LCP | 3.1 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 1400 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English (United States)
- CDN: Fastly
- Weight: 7.3 MB · 139 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Oct 2026.
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Closest technology stacks among the highest-authority sites we track; "shared" counts the distinctive technologies in common.
Organisation
- Apple TV (Apple Inc. on Wikidata)
- Founded: 1976
- Sector: software industry, consumer electronics industry, digital distribution
- Country: United States
- Profiles: X, Instagram, Facebook, YouTube
From the homepage's own structured data (Oct 2026) and Wikidata (CC0).
Infrastructure
- Registered Feb 1987 (39 years) via Nom-iq Ltd. dba COM LAUDE, renews Feb 2027
- Hosted on APPLE-ENGINEERING (17.253.144.10, IPv6)
- DNS: apple.com
- Email: apple.com
- Email security: SPF (soft fail), DMARC quarantine, CAA, MTA-STS, BIMI
- SSL: Apple, ECDSA P256, expires Jan 2027
- Common Crawl link graph: rank 13, 3,268 hosts
- Verified with: Adobe, Apple Business, Atlassian, Cisco, Google, Meta Business, Miro, Yahoo
DNS records as swept Oct 2026, certificate as seen Oct 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| trailers.apple.com | 16 |
| investor.apple.com | 13 |
| ade.apple.com | 12 |
| businessconnect.apple.com | 12 |
| jobs.apple.com | 12 |
| authorize.music.apple.com | 11 |
| checkcoverage.apple.com | 11 |
| finance-app.itunes.apple.com | 11 |
| itunespartner.apple.com | 11 |
| machinelearning.apple.com | 11 |
| musicconnect.apple.com | 11 |
| pr-mlr-shield-prod.apple.com | 11 |
| agreements.apple.com | 10 |
| applepaydemo.apple.com | 10 |
| ara-prn.apple.com | 10 |
| artists.apple.com | 10 |
| authors.apple.com | 10 |
| facetime.apple.com | 10 |
| musicpartners.apple.com | 10 |
| one.apple.com | 10 |
| podcasters.apple.com | 10 |
| tvpartners.apple.com | 10 |
| 100best.music.apple.com | 9 |
| applegiftcard.apple.com | 9 |
Full technology history →
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Recent changes
- detected Varnish Jun 2026
- detected React Router Jan 2026
- detected Naver Analytics Nov 2025