Technology history for ettitude.com

2026 6 added · 4 dropped

• added Smarter Click Jun 2026 · Retargeting
• added Apple iCloud Mail May 2026 · Webmail
• dropped Datadog Apr 2026 · Analytics
• dropped Elevar Apr 2026 · Analytics
• added PHP Apr 2026 · Programming languages
• added React Router Apr 2026 · JavaScript frameworks
• dropped Smarter Click Apr 2026 · Retargeting
• added Smile Apr 2026 · Loyalty & rewards
• added Smile App Apr 2026 · Shopify apps
• dropped Gorgias Jan 2026 · Live chat

2025 5 added · 12 dropped · 2 switched

• dropped EasyGift Dec 2025 · Shopify apps
• dropped Font Awesome Dec 2025 · Font scripts
• switched Vue.js → Svelte Dec 2025 · JavaScript frameworks
• added Font Awesome Oct 2025 · Font scripts
• added PostHog Oct 2025 · Analytics
• switched AMP → Vue.js Oct 2025 · JavaScript frameworks
• added EasyGift Sep 2025 · Shopify apps
• dropped Google Hosted Libraries Sep 2025 · CDN
• added Datadog Aug 2025 · Analytics
• added Alia Jul 2025 · Shopify apps
• dropped Babel Jun 2025 · Miscellaneous
• dropped BugSnag Jun 2025 · Analytics
• dropped Convert Jun 2025 · A/B Testing
• dropped Matomo Analytics Jun 2025 · Analytics
• dropped Microsoft Clarity Jun 2025 · Analytics
• dropped Tailwind CSS Jun 2025 · UI frameworks
• dropped TryNow Jun 2025 · Buy now pay later
• dropped Flickity Jan 2025 · JavaScript libraries
• dropped Rebuy Jan 2025 · Shopify apps

2024 13 added · 10 dropped · 2 switched

• dropped American Express Dec 2024 · Payment processors
• dropped Google Pay Dec 2024 · Payment processors
• dropped lit-element Dec 2024 · JavaScript libraries
• dropped lit-html Dec 2024 · JavaScript libraries
• dropped Mastercard Dec 2024 · Payment processors
• dropped Visa Dec 2024 · Payment processors
• added Babel Jul 2024 · Miscellaneous
• added BugSnag Jul 2024 · Issue trackers
• switched Polyfill → Flickity Jul 2024 · JavaScript libraries
• added Tailwind CSS Jul 2024 · UI frameworks
• dropped Amplitude Jun 2024 · Analytics
• dropped Envoy Jun 2024 · Reverse proxies
• added Microsoft Clarity Jun 2024 · Analytics
• added Convert May 2024 · A/B Testing
• added Matomo Analytics May 2024 · Analytics
• added Envoy Apr 2024 · Reverse proxies
• added Google Hosted Libraries Apr 2024 · CDN
• added Rebuy Apr 2024 · Shopify apps
• dropped Google Hosted Libraries Mar 2024 · CDN
• added Mailgun Mar 2024 · Email
• dropped Stamped Mar 2024 · Reviews
• switched Mautic → HubSpot Feb 2024 · Marketing automation
• added lit-element Feb 2024 · JavaScript libraries
• added lit-html Feb 2024 · JavaScript libraries
• added Mautic Jan 2024 · Marketing automation

2023 14 added · 5 dropped · 1 switched

• added Amplitude Nov 2023 · Analytics
• added American Express Oct 2023 · Payment processors
• added Google Hosted Libraries Oct 2023 · CDN
• added Google Pay Oct 2023 · Payment processors
• added Mastercard Oct 2023 · Payment processors
• added Stamped Oct 2023 · Reviews
• added Visa Oct 2023 · Payment processors
• added Cloudflare Browser Insights Jul 2023 · Analytics
• dropped Klarna Checkout Jul 2023 · Payment processors
• added AddShoppers Jun 2023 · Analytics
• added Impact Jun 2023 · Affiliate programs
• switched reCAPTCHA → Cloudflare Bot Management May 2023 · Security
• added Quill May 2023 · Rich text editors
• dropped Reddit Ads Apr 2023 · Advertising
• dropped theTradeDesk Apr 2023 · Advertising
• added LiveIntent Mar 2023 · Advertising
• dropped Choices Feb 2023 · JavaScript libraries
• added Priority Hints Feb 2023 · Performance
• dropped SpurIT Feb 2023 · Widgets
• added TikTok Pixel Feb 2023 · Analytics

2022 39 added · 24 dropped · 2 switched

• dropped Cloudflare Bot Management Dec 2022 · Security
• dropped Cloudflare Network Error Logging Dec 2022 · Issue trackers
• dropped Deliverr Dec 2022 · Fulfilment
• dropped Google Ads Conversion Tracking Dec 2022 · Analytics
• dropped Microsoft Clarity Dec 2022 · Analytics
• dropped Outbrain Dec 2022 · Advertising
• added reCAPTCHA Nov 2022 · Security
• added Reddit Ads Nov 2022 · Advertising
• dropped TikTok Pixel Nov 2022 · Analytics
• added Global-e Oct 2022 · Cross border ecommerce
• switched jQuery UI → Lodash Oct 2022 · JavaScript libraries
• added SpurIT Oct 2022 · Widgets
• added HSTS Sep 2022 · Security
• added HTTP/3 Sep 2022 · Miscellaneous
• added Open Graph Sep 2022 · Miscellaneous
• added Cloudflare Network Error Logging Aug 2022 · Issue trackers
• added Google Optimize Aug 2022 · A/B Testing
• added Google Workspace Aug 2022 · Webmail
• dropped Google Hosted Libraries Jul 2022 · CDN
• dropped Google Optimize Jul 2022 · A/B Testing
• dropped Google Remarketing Tag Jul 2022 · Retargeting
• dropped jQuery CDN Jul 2022 · CDN
• added Podsights Jul 2022 · Advertising
• added Refersion Jul 2022 · Advertising
• dropped AddShoppers Jun 2022 · Analytics
• added Bazaarvoice Curation Jun 2022 · Content curation
• dropped Choices Jun 2022 · Miscellaneous
• dropped Cross Sell Jun 2022 · Personalisation
• dropped Datadome Jun 2022 · Security
• added Deliverr Jun 2022 · Miscellaneous
• dropped Facebook Jun 2022 · Widgets
• dropped Friendbuy Jun 2022 · Referral marketing
• dropped Loop Returns Jun 2022 · Returns
• added Microsoft Advertising Jun 2022 · Advertising
• added Microsoft Clarity Jun 2022 · Analytics
• dropped UpSellit Jun 2022 · Cart abandonment
• switched Yotpo → Yotpo Loyalty & Referrals Jun 2022 · Loyalty & rewards
• added Yotpo Reviews Jun 2022 · Reviews
• added Amazon ALB May 2022 · Load balancers
• added Amazon S3 May 2022 · Miscellaneous
• added Amazon Web Services May 2022 · PaaS
• added Apple Pay May 2022 · Payment processors
• added Google Remarketing Tag May 2022 · Retargeting
• dropped Gorgias May 2022 · Live chat
• added Hypervisual Page Builder May 2022 · Page builders
• dropped LiveIntent May 2022 · Email
• dropped Microsoft Advertising May 2022 · Advertising
• dropped Microsoft Clarity May 2022 · Analytics
• added Outbrain May 2022 · Advertising
• dropped Podsights May 2022 · Advertising
• added Back In Stock Apr 2022 · Shopify apps
• added Carro Apr 2022 · Shopify apps
• added Choices Apr 2022 · Miscellaneous
• added Loop Returns Apr 2022 · Returns
• added Popper Apr 2022 · Miscellaneous
• added Datadome Mar 2022 · Security
• added Wunderkind Mar 2022 · Marketing automation
• added Emotion Feb 2022 · Development
• added Google Hosted Libraries Feb 2022 · CDN
• added Gorgias Feb 2022 · Live chat
• added jQuery CDN Feb 2022 · CDN
• added LazySizes Feb 2022 · JavaScript libraries
• added Shop Pay Feb 2022 · Payment processors
• added theTradeDesk Feb 2022 · Advertising
• added Yotpo Feb 2022 · Loyalty & rewards

2021 39 added · 13 dropped

• added Microsoft Clarity Dec 2021 · Analytics
• dropped Wheelio Dec 2021 · Widgets
• added Amazon Pay Nov 2021 · Payment processors
• added Cloudflare Bot Management Nov 2021 · Security
• added Cross Sell Nov 2021 · Personalisation
• added Friendbuy Nov 2021 · Referral marketing
• dropped Lodash Nov 2021 · JavaScript libraries
• added PayPal Nov 2021 · Payment processors
• added Preact Nov 2021 · JavaScript libraries
• added Venmo Nov 2021 · Payment processors
• dropped Apple Pay Oct 2021 · Payment processors
• added jQuery UI Oct 2021 · JavaScript libraries
• dropped reCAPTCHA Oct 2021 · Security
• added core-js Sep 2021 · JavaScript libraries
• added Podsights Sep 2021 · Advertising
• added Rakuten Advertising Sep 2021 · Advertising
• added TikTok Pixel Sep 2021 · Analytics
• added Wheelio Sep 2021 · Widgets
• dropped BugSnag Aug 2021 · Analytics
• added Klarna Checkout Aug 2021 · Ecommerce
• added AccessiBe Jul 2021 · Accessibility
• added Boomerang Jul 2021 · RUM
• added Bootstrap Jul 2021 · UI frameworks
• added Cart Functionality Jul 2021 · Ecommerce
• added Facebook Pixel Jul 2021 · Analytics
• added Google Ads Conversion Tracking Jul 2021 · Analytics
• added Google Optimize Jul 2021 · A/B Testing
• added Lodash Jul 2021 · JavaScript libraries
• added Pinterest Conversion Tag Jul 2021 · Analytics
• added React Jul 2021 · JavaScript libraries
• added reCAPTCHA Jul 2021 · Security
• added Snowplow Analytics Jul 2021 · Analytics
• added styled-components Jul 2021 · JavaScript frameworks
• added Twitter Ads Jul 2021 · Advertising
• dropped Amazon Pay Jun 2021 · Payment processors
• dropped Cart Functionality Jun 2021 · Ecommerce
• added LiveIntent Jun 2021 · Email
• dropped Quantcast Measure Jun 2021 · Analytics
• added Attentive May 2021 · Widgets
• added BugSnag May 2021 · Analytics
• added UpSellit May 2021 · Personalisation
• dropped AccessiBe Mar 2021 · Accessibility
• dropped Bootstrap Mar 2021 · UI frameworks
• dropped Google Analytics Enhanced eCommerce Mar 2021 · Analytics
• dropped Lodash Mar 2021 · JavaScript libraries
• dropped Quantcast Choice Mar 2021 · Cookie compliance
• added Twitter Mar 2021 · Widgets
• added AddShoppers Feb 2021 · Widgets
• added Cart Functionality Feb 2021 · Ecommerce
• added Klaviyo Feb 2021 · Marketing automation
• added Microsoft Advertising Feb 2021 · Analytics
• added Rakuten Feb 2021 · Affiliate programs

2020 6 added · 4 dropped

• dropped FancyBox Dec 2020 · JavaScript libraries
• added AccessiBe Aug 2020 · Accessibility
• added Amazon Pay Aug 2020 · Payment processors
• added Apple Pay Aug 2020 · Payment processors
• added Quantcast Choice Aug 2020 · Cookie compliance
• dropped AdRoll Jul 2020 · Advertising
• added Google Analytics Enhanced eCommerce Jul 2020 · Analytics
• dropped AppNexus Jun 2020 · Advertising Networks
• dropped Lazy.js Jun 2020 · JavaScript Libraries
• added Lodash Feb 2020 · JavaScript Libraries

2019 26 added · 6 dropped · 1 switched

• dropped Mustache Dec 2019 · JavaScript Frameworks
• added AppNexus Nov 2019 · Advertising Networks
• dropped scrollreveal Nov 2019 · JavaScript Libraries
• added Lazy.js Oct 2019 · JavaScript Libraries
• added Bootstrap Sep 2019 · Web Frameworks
• added FancyBox Sep 2019 · JavaScript Libraries
• added Hotjar Sep 2019 · Analytics
• added Mustache Sep 2019 · JavaScript Frameworks
• dropped FingerprintJS Jun 2019 · JavaScript Libraries
• dropped Nginx Jun 2019 · Web Servers
• added Cloudflare May 2019 · CDN
• dropped Google Analytics Enhanced eCommerce May 2019 · Analytics
• added AdRoll Mar 2019 · Advertising Networks
• switched Google Plus → Facebook Mar 2019 · Widgets
• added FingerprintJS Mar 2019 · JavaScript Libraries
• dropped Font Awesome Mar 2019 · Font Scripts
• added Google Analytics Mar 2019 · Analytics
• added Google Analytics Enhanced eCommerce Mar 2019 · Analytics
• added Google Font API Mar 2019 · Font Scripts
• added Google Tag Manager Mar 2019 · Tag Managers
• added jQuery Mar 2019 · JavaScript Libraries
• added Modernizr Mar 2019 · JavaScript Libraries
• added Nginx Mar 2019 · Web Servers
• added Quantcast Measure Mar 2019 · Analytics
• added scrollreveal Mar 2019 · JavaScript Libraries
• added Shopify Mar 2019 · Ecommerce
• added Squarespace Mar 2019 · CMS
• added Typekit Mar 2019 · Font Scripts
• added Varnish Mar 2019 · Cache Tools
• added VWO Mar 2019 · Analytics
• added Webpack Mar 2019 · Miscellaneous
• added YUI Mar 2019 · JavaScript Libraries
• added Google Analytics Enhanced eCommerce Feb 2019 · Analytics