What powers figure.com?
Last seen Jun 2026 · 78 technologies across 31 categories
A/B Testing
Advertising
Affiliate programs
Analytics
Blogs
CDN
CMS
Cookie compliance
CRM
Customer data platform
Documentation
Font scripts
Hosting
JavaScript frameworks
JavaScript libraries
Live chat
Marketing automation
Miscellaneous
PaaS
Performance
Programming Languages
Reverse proxies
Security
Segmentation
Static site generator
Tag managers
Video players
Web Servers
Webmail
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| figure loan payment | #4 | 8,900 |
| figure lending | #1 | 4,500 |
| heloc loan | #8 | 1,200 |
| figure heloc | #2 | 880 |
| dscr loan | #2 | 800 |
| figure loans | #1 | 730 |
| figure lending llc mortgagee clause | #1 | 550 |
| crypto loans | #1 | 490 |
| home equity line of credit | #17 | 390 |
| heloc loan rates | #45 | 280 |
| home equity mortgage rates | #51 | 280 |
| home equity loan rates | #53 | 280 |
| figure home equity loan | #1 | 270 |
| home equity financing | #20 | 240 |
| rocket mortgage heloc | #6 | 220 |
| figure lending reviews | #1 | 220 |
| online heloc loans | #2 | 210 |
| heloc loan calculator | #80 | 190 |
| home equity payment calculator | #81 | 190 |
| figure lending llc mortgagee clause | #3 | 190 |
| home equity line of credit online | #2 | 160 |
| homeowner line of credit | #21 | 160 |
| home equity line | #22 | 150 |
| figr | #22 | 130 |
| rocket mortgage heloc rates | #9 | 120 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 100% desktop
United States
India
United Kingdom
Canada
Spain
Mexico
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.55 / 10 · ranked #72,559 of all domains
508 referring domains · OpenPageRank
Search traffic
28,800 est. monthly organic visits (US)
4,963 keywords in Google's top 30
Core Web Vitals
| LCP | 3.6 s |
| INP | 200 ms |
| CLS | 0.9 |
| TTFB | 200 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Google
- Weight: 1.0 MB · 70 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.figure.com | 34 |
| figure.com | 30 |
| investors.figure.com | 29 |
| newyork.figure.com | 28 |
| test.figure.com | 25 |
| wholesale.figure.com | 20 |
| homebridge.servicing.figure.com | 16 |
| remnwholesale.servicing.figure.com | 16 |
| equity.figure.com | 15 |
| homebridgewholesale.servicing.figure.com | 15 |
| smb.figure.com | 14 |
| blog.figure.com | 10 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Taboola Apr 2026
- dropped LottieFiles Feb 2026
- detected LottieFiles Dec 2025
- detected React Router Nov 2025
- detected Braze Aug 2025
- detected Pinterest Conversion Tag Aug 2025
- detected Reddit Ads Aug 2025
- dropped theTradeDesk Aug 2025