What powers iab.com?
Last seen Jun 2026 · 68 technologies across 29 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| iab | #1 | 2,000 |
| advertising | #60 | 710 |
| rtb | #6 | 220 |
| taxonomy | #78 | 190 |
| ai and advertising | #5 | 130 |
| safeframe | #1 | 120 |
| interactive advertising | #2 | 88 |
| advertising for olympics | #1 | 79 |
| vast video ad serving template | #1 | 64 |
| vast ads | #1 | 64 |
| iab newfronts 2025 | #1 | 64 |
| iab logo white | #1 | 64 |
| ccpa compliance | #8 | 57 |
| interactive | #28 | 47 |
| 160x600 ad size | #5 | 47 |
| openrtb 2.5 | #1 | 43 |
| playfront | #1 | 43 |
| iab 3.0 terms | #1 | 43 |
| advertising the olympics | #2 | 42 |
| advertising for the olympics | #2 | 42 |
| rakuten marketing | #5 | 34 |
| open measurement | #2 | 34 |
| native advertising | #19 | 33 |
| iab connected commerce summit | #1 | 33 |
| iab ad sizes | #1 | 33 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 59% desktop
- 41% phone
United States
India
United Kingdom
Brazil
France
Indonesia
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.42 / 10 · ranked #2,969 of all domains
4,386 referring domains · OpenPageRank
Search traffic
7,200 est. monthly organic visits (US)
3,942 keywords in Google's top 30
Core Web Vitals
| LCP | 5.5 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 3700 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 15.6 MB · 208 requests
- WordPress theme: iab · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.iab.com | 45 |
| portal.iab.com | 23 |
| go.iab.com | 20 |
| login.iab.com | 20 |
| careers.iab.com | 17 |
| wiki.iab.com | 5 |
| www2.iab.com | 5 |
Full technology history →
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Recent changes
- detected Redis Mar 2026
- detected Redis Object Cache Mar 2026
- dropped HubSpot Chat Oct 2025
- detected Site Kit Aug 2025