What powers ipsy.com?
Last seen Jun 2026 · 85 technologies across 36 categories
A/B Testing
Accessibility
Advertising
Affiliate programs
Analytics
Authentication
CDN
CMS
Content curation
Cookie compliance
Customer data platform
Development
Ecommerce
Geolocation
Issue trackers
JavaScript frameworks
JavaScript libraries
Live chat
Load balancers
Marketing automation
Miscellaneous
PaaS
Payment processors
Performance
Personalisation
Programming languages
Retargeting
Reverse proxies
Search engines
Security
Surveys
Tag managers
UI frameworks
Webmail
Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| olive skin | #3 | 4,800 |
| ipsy login | #2 | 3,300 |
| olive skin color | #4 | 3,300 |
| olive complexion | #4 | 3,300 |
| olive colored skin | #4 | 3,300 |
| olive skin tone | #4 | 2,400 |
| make up in the 90s | #2 | 2,400 |
| ipsy glam bag | #1 | 1,800 |
| eye makeup for almond eyes | #1 | 1,600 |
| ipsy login | #4 | 1,300 |
| ipsy subscription | #1 | 1,100 |
| igari makeup | #4 | 800 |
| ipsy glam bag | #3 | 590 |
| boxycharm | #3 | 590 |
| tarte | #18 | 550 |
| nails grey | #2 | 540 |
| becky g and | #60 | 520 |
| thanksgiving finger nail designs | #6 | 500 |
| the mini | #32 | 470 |
| free ipsy bag 2024 | #2 | 470 |
| ipsy login | #8 | 400 |
| how to get thicker hairline | #4 | 400 |
| ipsy glam bag subscription | #1 | 400 |
| hairstyle undercut female | #8 | 360 |
| ipsy subscription | #3 | 350 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 88% phone
- 10% desktop
- 2% tablet
United States
Canada
Mexico
Ukraine
Bangladesh
South Africa
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.83 / 10 · ranked #54,666 of all domains
702 referring domains · OpenPageRank
Search traffic
113,400 est. monthly organic visits (US)
76,255 keywords in Google's top 30
Core Web Vitals
| LCP | 2.8 s |
| INP | 225 ms |
| CLS | 0.15 |
| TTFB | 1400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Netlify
- Weight: 4.6 MB · 237 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| beta.ipsy.com | 49 |
| blog.ipsy.com | 49 |
| edge-gw-web-main.prod.ipsy.com | 45 |
| boxycharm.ipsy.com | 42 |
| www.ipsy.com | 42 |
| links.prod.ipsy.com | 38 |
| wellness.ipsy.com | 22 |
| help.ipsy.com | 11 |
| ipsy.com | 9 |
| cdn.ipsy.com | 8 |
Full technology history →
Report an incorrect detection
Recent changes
- detected Turbopack Apr 2026
- dropped Wisepops Mar 2026
- detected mParticle Feb 2026
- detected Wisepops Jan 2026
- dropped Microsoft Clarity Sep 2025