What powers 
justborn.com?
Last seen Aug 2026 · 25 technologies across 19 categories
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AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Sep 2026.
- robots.txt found
- llms.txt found
- ai.txt not found
- Sep 2026 llms.txt appeared
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| just born candy | #1 | 880 |
| just born | #1 | 580 |
| just born jelly beans | #1 | 370 |
| mike and ike | #11 | 280 |
| peeps factory | #1 | 270 |
| peeps factory | #1 | 270 |
| jelly beans | #11 | 250 |
| the company store | #63 | 230 |
| peeps candy | #8 | 200 |
| just born careers | #1 | 180 |
| peeps | #72 | 170 |
| chewy login | #78 | 160 |
| nut factory | #80 | 140 |
| peeps and company | #1 | 110 |
| where are peeps made | #2 | 110 |
| confection | #79 | 85 |
| chewy careers | #52 | 70 |
| chewy customer service | #81 | 64 |
| just born bethlehem pa | #1 | 59 |
| jelly beans | #23 | 57 |
| just born careers | #3 | 57 |
| easter candy | #76 | 53 |
| who owns mike and ike | #1 | 52 |
| who makes mike and ikes | #1 | 43 |
| who makes mike and ike | #1 | 43 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Standards: llms.txt
Audience
- 63% phone
- 37% desktop
United States
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.08 / 10 · ranked #239,220 of all domains
233 referring domains · OpenPageRank
Search traffic
7,300 est. monthly organic visits (US)
4,061 keywords in Google's top 30
Core Web Vitals
| LCP | 1.5 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: English (United States)
- Weight: 7.1 MB · 114 requests
- WordPress theme: divi (child: divi-jbc-v2) · all themes
- Structured data: JSON-LD
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
- Just Born
- Founded: 1923
- Sector: food industry
- Country: United States
From the homepage's own structured data (Sep 2026) and Wikidata (CC0).
Infrastructure
- Hosted on Rackspace (104.130.4.92)
- DNS: GoDaddy DNS
- Email: Mimecast
- Email security: SPF (soft fail), DMARC quarantine
- SSL: Let's Encrypt, RSA 2048, expires Nov 2026
- Common Crawl link graph: rank 639,147, 2 hosts
- Verified with: Apple Business, Microsoft 365, OpenAI
DNS records as swept Sep 2026, certificate as seen Sep 2026. How the web is hosted
Full technology history →
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Recent changes
- detected Cloudflare May 2026
- detected Cloudflare Bot Management May 2026
- dropped Cloudflare Nov 2025
- dropped Cloudflare Bot Management Nov 2025