What powers lays.com?
Last seen Jun 2026 · 40 technologies across 22 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| lays chips | #1 | 13,800 |
| lays potato chips | #1 | 8,200 |
| lay | #2 | 8,000 |
| lay's barbecue potato chips | #1 | 3,000 |
| all dressed chips | #2 | 2,900 |
| kettle cooked chips | #4 | 2,200 |
| lay's contest flavors | #1 | 2,000 |
| lays logo | #1 | 1,600 |
| kettle cooked potato chips | #5 | 1,600 |
| do us a flavor | #1 | 1,300 |
| lays flavors | #2 | 1,300 |
| poppables | #1 | 1,200 |
| cheddar sour cream lays | #1 | 1,100 |
| dousaflavor | #1 | 1,000 |
| lays potato chip flavors | #1 | 820 |
| lays create a flavor | #1 | 820 |
| lays ingredients | #1 | 730 |
| lays chips sour cream onion | #1 | 730 |
| lays chips flavors | #2 | 660 |
| baked lays nutrition | #1 | 580 |
| lays potato chips nutrition label | #1 | 550 |
| lays potato chips ingredients | #1 | 550 |
| lays nutrition facts | #1 | 550 |
| frito lay chips | #2 | 540 |
| frito lay chips | #2 | 540 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 78% phone
- 20% desktop
- 2% tablet
Peru
United States
India
United Kingdom
France
Italy
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.13 / 10 · ranked #101,100 of all domains
286 referring domains · OpenPageRank
Search traffic
99,100 est. monthly organic visits (US)
9,256 keywords in Google's top 30
Core Web Vitals
| LCP | 2 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Incapsula
- Weight: 5.1 MB · 98 requests
- Structured data: OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.lays.com | 22 |
| www.nlng.lays.com | 18 |
| lays.com | 16 |
Full technology history →
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Recent changes
- detected Amazon S3 Jan 2026
- detected Next.js Jan 2026
- detected Next.js App Router Jan 2026
- detected Node.js Jan 2026
- detected Priority Hints Jan 2026
- detected Swiper Jan 2026
- detected Turbopack Jan 2026
- dropped Adobe Audience Manager Dec 2025
- dropped reCAPTCHA Aug 2025