What powers listerine.com?
Last seen Jun 2026 · 28 technologies across 20 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| listerine | #1 | 11,300 |
| antiseptic mouthwash | #1 | 6,700 |
| listerine mouthwash | #1 | 4,100 |
| gum diseases and symptoms | #3 | 3,900 |
| gum recession | #3 | 3,000 |
| mouth rinse for gingivitis | #1 | 2,800 |
| early tooth decay | #3 | 2,200 |
| antibacterial mouthwash for gum disease | #1 | 2,000 |
| what causes tonsil rocks | #4 | 2,000 |
| fluoride mouth rinse | #1 | 1,800 |
| antimicrobial mouthwash | #2 | 1,600 |
| best mouthwash for bad breath | #1 | 1,500 |
| halitosis | #8 | 1,500 |
| listerine total care | #1 | 1,300 |
| medicated mouthwash for gum disease | #1 | 1,300 |
| antibacterial mouthwash for gingivitis | #1 | 1,100 |
| listerine total care mouthwash | #1 | 1,100 |
| listerine gum treatment | #1 | 1,100 |
| tonsilloliths causes | #4 | 900 |
| mouthwash without alcohol | #1 | 880 |
| listerine cool mint | #1 | 880 |
| best mouthwash for gum disease | #1 | 820 |
| hard plaque on teeth | #2 | 800 |
| gum health mouthwash | #1 | 730 |
| canker sore | #17 | 710 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 72% phone
- 18% desktop
- 10% tablet
Nigeria
United States
India
United Kingdom
Indonesia
Canada
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.31 / 10 · ranked #193,886 of all domains
292 referring domains · OpenPageRank
Search traffic
137,900 est. monthly organic visits (US)
18,197 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 150 ms |
| CLS | 0.1 |
| TTFB | 1100 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Akamai
- Weight: 4.4 MB · 217 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| es.listerine.com | 27 |
| www.listerine.com | 26 |
Full technology history →
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Recent changes
- dropped Akamai Jun 2026
- dropped Akamai mPulse Jun 2026
- dropped Boomerang Jun 2026
- detected Microsoft Advertising Jan 2026
- dropped Cloudflare Oct 2025
- dropped Cloudflare Bot Management Oct 2025
- detected Unpkg Oct 2025
- detected web-vitals Oct 2025
- detected UserWay Aug 2025