What powers mattel.com?
Last seen Jun 2026 · 180 technologies across 50 categories
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Widgets
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| mattel licenses | #73 | 0 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 94% phone
- 4% desktop
- 2% tablet
Mexico
United States
Brazil
Canada
Spain
Poland
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.24 / 10 · ranked #4,651 of all domains
4,507 referring domains · OpenPageRank
Search traffic
0 est. monthly organic visits (US)
1 keywords in Google's top 30
Core Web Vitals
| LCP | 4.5 s |
| INP | 275 ms |
| CLS | 0.25 |
| TTFB | 1500 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Netlify
- Weight: 0.5 MB · 30 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| creations.mattel.com | 51 |
| au.creations.mattel.com | 43 |
| de.creations.mattel.com | 41 |
| shopping.mattel.com | 41 |
| uk.creations.mattel.com | 41 |
| shop.mattel.com | 36 |
| www.mattel.com | 33 |
| community.creations.mattel.com | 32 |
| test-creations.mattel.com | 29 |
| about-barbie.mattel.com | 26 |
| barbie.mattel.com | 26 |
| forums.barbie.mattel.com | 26 |
| hotwheels.mattel.com | 26 |
| hwc-flash-sale.mattel.com | 24 |
| jira.mattel.com | 24 |
| test-shop.mattel.com | 23 |
| about.mattel.com | 22 |
| corporate.mattel.com | 22 |
| login.mattel.com | 20 |
| www2.mattel.com | 20 |
| virtual.mattel.com | 19 |
| brasilb2b.mattel.com | 18 |
| investors.mattel.com | 18 |
| transfer.mattel.com | 18 |
Full technology history →
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Recent changes
- detected Astro Jun 2026
- dropped Adobe Audience Manager May 2026
- dropped theTradeDesk May 2026
- dropped TikTok Pixel May 2026
- detected Turbopack May 2026
- dropped Searchspring Apr 2026
- detected reCAPTCHA Mar 2026
- dropped BugHerd Feb 2026
- dropped Express Dec 2025
- dropped Highcharts Nov 2025
- dropped Highstock Nov 2025
- detected Searchspring Nov 2025
- detected Klarna Checkout Oct 2025
- detected Okendo Sep 2025
- detected Signifyd Aug 2025