What powers mortonsalt.com?
Last seen Jun 2026 · 37 technologies across 19 categories
Analytics
Google Analytics
since Jun 2018
Microsoft Clarity
since Jul 2025
Pinterest Conversion Tag
since Jul 2021
Authentication
Facebook Login
since Jul 2021
CDN
CMS
PencilBlue
since Aug 2018
WordPress
since Apr 2018
Databases
MySQL
since Jun 2018
Digital asset management
Dropbox
since Aug 2022
Font scripts
JavaScript frameworks
JavaScript libraries
Maps
Google Maps
since Aug 2018
Miscellaneous
PaaS
Amazon Web Services
since Jan 2019
WP Engine
since May 2019
Programming languages
Security
Cloudflare Bot Management
since Nov 2023
HSTS
since Sep 2022
Tag managers
Google Tag Manager
since Jul 2018
UI frameworks
Web servers
Nginx
since Apr 2018
Webmail
Apple iCloud Mail
since Jan 2023
Microsoft 365
since Sep 2022
WordPress plugins
Moove GDPR Consent
since Mar 2025
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| morton salt | #1 | 9,200 |
| salt substitute | #1 | 5,500 |
| table salt | #2 | 4,400 |
| pet friendly ice melt | #1 | 1,800 |
| morton kosher salt | #1 | 1,500 |
| morton water softener salt | #1 | 1,300 |
| how is salt produced | #1 | 1,300 |
| water softener salt | #8 | 1,300 |
| water softener salt pellets | #2 | 1,300 |
| iodized salt | #7 | 1,300 |
| ice cream salt | #1 | 1,200 |
| morton | #2 | 1,200 |
| does salt go bad | #1 | 1,100 |
| kosher salt substitute | #1 | 1,000 |
| himalayan salt recipes | #1 | 880 |
| season all | #1 | 820 |
| evaporated salt for water softener | #1 | 820 |
| pickling salt | #6 | 750 |
| morton tender quick | #1 | 730 |
| morton lite salt | #1 | 730 |
| lite salt | #1 | 730 |
| how is table salt made | #2 | 710 |
| kosher salt | #10 | 680 |
| how is salt made | #1 | 670 |
| morton salt lady | #2 | 590 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 75% phone
- 23% desktop
- 2% tablet
United States
United Kingdom
Canada
Australia
Mexico
Pakistan
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.64 / 10 · ranked #142,019 of all domains
335 referring domains · OpenPageRank
Search traffic
81,500 est. monthly organic visits (US)
9,123 keywords in Google's top 30
Core Web Vitals
| LCP | 1.4 s |
| INP | 75 ms |
| CLS | 0 |
| TTFB | 600 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Cloudflare
- Weight: 5.8 MB · 159 requests
- WordPress theme: morton-salt · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.mortonsalt.com | 28 |
| careers.mortonsalt.com | 16 |