What powers 
mschf.com?
Last seen Oct 2026 · 30 technologies across 17 categories
Advertising
Analytics
CDN
Ecommerce
JavaScript frameworks
JavaScript libraries
Maps
Marketing automation
Miscellaneous
PaaS
Payment processors
Performance
Programming languages
Security
Tag managers
UI frameworks
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Nov 2026.
- robots.txt found
- llms.txt found
- llms-full.txt found
- ai.txt not found
- Oct 2026 * added to robots.txt
- Oct 2026 robots.txt appeared
- Oct 2026 llms-full.txt appeared
- Oct 2026 llms.txt appeared
- Oct 2026 * removed from robots.txt
- Oct 2026 robots.txt removed
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| mschf | #1 | 8,200 |
| msfts | #38 | 950 |
| fabuloso | #75 | 95 |
| mischief card | #1 | 79 |
| mschif | #3 | 70 |
| mschf website | #1 | 64 |
| define grift | #58 | 57 |
| electric boogaloo | #63 | 57 |
| grift definition | #83 | 57 |
| mischief drop | #1 | 52 |
| mschf drop | #1 | 52 |
| mschf drops | #1 | 52 |
| croc tears | #94 | 47 |
| mischief store | #2 | 39 |
| made by mschf | #3 | 31 |
| jawbreaker candy | #83 | 31 |
| mschf card | #3 | 25 |
| mschf cards | #3 | 25 |
| mschf art collective | #1 | 21 |
| mschf marketing | #1 | 21 |
| mschf art | #2 | 18 |
| define mischief | #45 | 17 |
| key box | #83 | 14 |
| is it illegal to prank call | #93 | 13 |
| prank call site | #98 | 13 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Standards: llms.txt, llms-full.txt
Audience
- 53% phone
- 47% desktop
United States
United Kingdom
Italy
India
Spain
Germany
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.41 / 10 · ranked #170,079 of all domains
223 referring domains · OpenPageRank
Search traffic
10,800 est. monthly organic visits (US)
1,987 keywords in Google's top 30
Core Web Vitals
| LCP | 1.2 s |
| INP | 175 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 1.5 MB · 55 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Oct 2026.
Organisation
- MSCHF
- Founded: 2016
- Country: United States
From Wikidata (CC0).
Infrastructure
- Registered Nov 2017 (9 years) via Amazon Registrar, Inc., renews Nov 2027
- Hosted on Cloudflare (104.20.28.49, IPv6)
- DNS: Cloudflare DNS
- Email: Google Workspace
- Email security: SPF (soft fail), DMARC quarantine
- SSL: Let's Encrypt, ECDSA P256, expires Dec 2026
- Common Crawl link graph: rank 1,900,181, 5 hosts
- Verified with: Google, Klaviyo, Meta Business
DNS records as swept Nov 2026, certificate as seen Nov 2026, registration from the registry's RDAP service. How the web is hosted
Subdomains
| Host | Techs |
|---|---|
| checkout.mschf.com | 24 |
| mschf.com | 19 |
| art2.mschf.com | 17 |
| store.mschf.com | 16 |
Full technology history →
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Recent changes
- dropped Apple Pay Sep 2026
- dropped Shop Pay Sep 2026
- detected Cloudflare Bot Management May 2026
- dropped Cloudflare Bot Management Dec 2025