What powers newmatilda.com?

Last seen Oct 2026 · 31 technologies across 18 categories

Analytics

comScore
since Jun 2018
Google Analytics
since Jun 2018

CDN

Cloudflare
since Jun 2017

CMS

WordPress v6.9.1
since Jul 2017

Databases

MySQL
since Jun 2018

Ecommerce

Cart Functionality
since Aug 2020
WooCommerce v10.5.3
since Jul 2017

Email

Amazon SES
since Sep 2022

Font scripts

Font Awesome
since Jul 2017
Google Font API
since Jul 2017
Twitter Emoji (Twemoji)
since Jun 2018

JavaScript libraries

jQuery v3.7.1
since Jul 2017
jQuery Migrate v3.4.1
since Jul 2017
jQuery UI v1.13.3
since Mar 2026
Lightbox
since Jul 2017
OWL Carousel
since Jul 2017
Select2
since Jan 2022
Underscore.js v1.13.7
since Mar 2026

Miscellaneous

HTTP/3
since Sep 2022
Open Graph
since Sep 2022

PaaS

Amazon Web Services
since Sep 2022

Page builders

WordPress Block Editor
since Jul 2024

Performance

Priority Hints
since Mar 2026

Programming languages

PHP
since Jun 2018

Tag managers

Google Tag Manager
since Nov 2018

UI frameworks

Animate.css
since Jul 2018
Bootstrap v3.2.0
since Jun 2018

Webmail

Google Workspace
since Aug 2022

Widgets

Facebook
since Jul 2017

WordPress plugins

Yoast SEO v27.1.1
since Jul 2017

AI Crawlers

Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Nov 2026.

  • robots.txt found
  • llms.txt not found
  • ai.txt not found

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
battlefield earth movie #20 43
battlefield earth #30 38
rabbits and elephants #2 18
new matilda #2 14
danielle woodard #10 14
elephants and rabbits #3 11
chernobyl death toll #62 11
travolta battlefield earth #15 9
tracker magazine #10 8
battlefield earth john travolta #16 8
gabor mate ethnicity #3 7
the new matilda #3 7
utopia australia #53 6
reluctant liberal #2 5
lissa johnson #3 5
deanne carson #9 5
thinkpiece #20 5
chasing the scream johann hari #17 4
oldest structure in the world #75 4
johann hari chasing the scream #24 3
chicken parma australia #48 3
brenda woodard #88 3
eulogy for daughter from dad #14 2
eulogy for dad from daughter #17 2
matilda cartoon #24 2

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

No AI crawlers blocked

Full breakdown

Audience

  • 62% phone
  • 38% desktop
  • United States
  • Australia
  • Indonesia

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

5.93 / 10 · ranked #114,927 of all domains

541 referring domains · OpenPageRank

Search traffic

270 est. monthly organic visits (US)

363 keywords in Google's top 30

Core Web Vitals

LCP2.5 s
INP50 ms
CLS0
TTFB1500 ms

Real user p75, Chrome UX Report, Sep 2026.

Page

  • Language: English (United States)
  • CDN: Cloudflare
  • Weight: 1.3 MB · 88 requests
  • WordPress theme: motive (child: motive-child) · all themes
  • Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Oct 2026.

Organisation

  • newmatilda.com
  • Founded: 2004
  • Country: Australia

From Wikidata (CC0).

Infrastructure

  • Registered Jan 2004 (22 years) via Netregistry Wholesale Pty Ltd, renews Jan 2027
  • Hosted on Cloudflare (104.21.72.227)
  • DNS: Cloudflare DNS
  • Email: Google Workspace
  • Email security: SPF (soft fail), DMARC monitor only
  • SSL: Google Trust Services, ECDSA P256, wildcard, expires Dec 2026
  • Common Crawl link graph: rank 54,138, 3 hosts

DNS records as swept Nov 2026, certificate as seen Nov 2026, registration from the registry's RDAP service. How the web is hosted

Subdomains

HostTechs
newmatilda.com 27
www.newmatilda.com 18

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