What powers nrf.com?
Last seen Jun 2026 · 78 technologies across 34 categories
Advertising
AdRoll
since Aug 2018
AppNexus
since Jul 2019
Microsoft Advertising
since Mar 2023
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Twitter Ads
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Google Ads Conversion Tracking
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Hotjar
since Aug 2019
HubSpot Analytics
since Apr 2023
Linkedin Insight Tag
since Feb 2021
Microsoft Clarity
since Dec 2023
Naver Analytics
since Feb 2026
New Relic
since Aug 2018
Quantcast Measure
since Jun 2018
Authentication
NextAuth.js
since Dec 2024
Caching
Varnish
since Jun 2018
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Bunny
since Jun 2025
Cloudflare
since Nov 2021
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Cookie compliance
AdRoll CMP System
since Oct 2021
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Salesforce
since Jul 2024
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since Apr 2024
Mailgun
since Dec 2025
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Sentry
since Apr 2026
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Next.js App Router
since Jul 2024
React
since Jul 2024
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since Apr 2024
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OWL Carousel
since Aug 2018
Swiper
since Jan 2024
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Netlify
since Jul 2024
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since Jul 2024
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Salesforce Interaction Studio
since Oct 2023
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Google Remarketing Tag
since Jul 2021
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Google Tag Manager
since Apr 2018
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since Apr 2022
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Microsoft 365
since Aug 2022
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Gravity Forms
since Apr 2024
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| fathers day | #13 | 5,400 |
| nrf | #1 | 4,500 |
| father's day 2025 | #39 | 2,600 |
| valentines | #7 | 2,100 |
| winco foods | #32 | 1,900 |
| online retailers | #2 | 1,600 |
| retail newsletter | #1 | 900 |
| the nrf | #1 | 880 |
| 100 | #34 | 870 |
| big retailers in usa | #1 | 730 |
| biggest store in the us | #1 | 730 |
| biggest retail store in the world | #1 | 580 |
| top retailers worldwide | #1 | 580 |
| top | #42 | 520 |
| security industry association | #87 | 520 |
| halloween usa store | #33 | 520 |
| american retail stores | #1 | 440 |
| holiday | #22 | 410 |
| retail stores | #3 | 390 |
| biggest stores in america | #1 | 370 |
| big stores | #1 | 370 |
| top online stores | #2 | 310 |
| top retail stores in usa | #1 | 270 |
| winco near me | #35 | 260 |
| largest retail store in the world | #2 | 230 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 77% desktop
- 23% phone
Singapore
United States
India
Japan
United Kingdom
Brazil
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
8.54 / 10 · ranked #2,097 of all domains
10,004 referring domains · OpenPageRank
Search traffic
51,500 est. monthly organic visits (US)
16,490 keywords in Google's top 30
Core Web Vitals
| LCP | 2.6 s |
| INP | 50 ms |
| CLS | 0.15 |
| TTFB | 400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Netlify
- Weight: 8.1 MB · 246 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| nrf.com | 31 |
| cdn.nrf.com | 29 |
| nrfprotect.nrf.com | 29 |
| nexus.nrf.com | 27 |
| nrfbigshowapac.nrf.com | 26 |
| nrfrev.nrf.com | 25 |
| landing.nrf.com | 24 |
| nrfbigshow.nrf.com | 23 |
| supplychain360.nrf.com | 21 |
| account.nrf.com | 20 |
| nrfconverge.nrf.com | 20 |
| virtualbigshow.nrf.com | 19 |
| nrflawsummit.nrf.com | 17 |
| nrfnxt.nrf.com | 17 |
| sponsorship.nrf.com | 17 |
| jobs.nrf.com | 16 |
| apacexhibitorbookings.nrf.com | 15 |
| studentbigshow.nrf.com | 14 |
| nrftech.nrf.com | 12 |
| www.nrf.com | 11 |
Full technology history →
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Recent changes
- dropped Amazon ALB Jun 2026
- dropped Amazon Web Services Jun 2026
- dropped Clipboard.js Jun 2026
- dropped jsDelivr Jun 2026
- detected Amazon ALB Apr 2026
- detected Amazon Web Services Apr 2026
- detected Sentry Apr 2026
- detected Clipboard.js Mar 2026
- detected Naver Analytics Feb 2026
- dropped Clipboard.js Jan 2026
- detected jsDelivr Dec 2025
- detected Mailgun Dec 2025
- detected Segment Dec 2025
- detected Clipboard.js Nov 2025
- dropped Popper Nov 2025
- dropped Amazon ALB Oct 2025
- dropped Amazon Web Services Oct 2025
- detected Amazon ALB Aug 2025
- detected Amazon Web Services Aug 2025
- detected Insider Aug 2025